Two-Time MVP A’Ja Wilson Signs Multi-Year Deal With Gatorade

The 2023 WNBA Finals MVP and Las Vegas Aces forward A’Ja Wilson has numerous endorsements including Nike, Mountain Dew, Ruffles,

and State Farm.

“I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and have my own signature flavor that’s inspired by my Southern roots,” said Wilson. “What’s even better is Ruffles Ridge Twists Smoky BBQ isn’t your average potato snack… it’s the first to take the shape of a twist. And this new flavor is just the beginning! Ruffles and I have a lot of exciting things coming and I can’t wait to keep this momentum going.”

“Through our Chip Deal signings, fans have been able to engage with their favorite NBA players in a whole new way, especially through their signature Ruffles flavors,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “Now, as the Official Chip of the WNBA, we’re proud to welcome our first-ever female athlete to our roster with a flavor of her own. A’ja embodies what it means to Own Your Ridges, so we’re owning our ridges too and elevating our product game as part of this partnership by bringing fans the first-of-its-kind Ruffles Ridge Twists.”


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Now, Wilson can added Gatorade to her list of endorsement after the news was announced that she signed a multi-year deal with the brand on Tuesday morning.

“We’re thrilled about the addition of A’ja Wilson to our elite athlete roster ahead of the 2024 WNBA season,” Jeff Kearney, Gatorade’s head of sports marketing, said. “A’ja has already had an outstanding career full of many accomplishments, and we’re excited to be fueling her as she furthers her impact within sport and beyond.”

According to The Athletic, Wilson will make her debut in her first Gatorade commercial later this spring.

Wilson joins a long list of Gatorade athletes Michael Jordan, Luka Doncic, Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, Jaden Ivey, Caitlin Clark, and Paige Bueckers.

Speaking of Wilson according to Aces’ rookie Angel Jackson recently shared the advice she received from Wilson and Becky Hammon.

“Aja, when I first got here, she kind of gave me the rundown,” Jackson said. “Just telling me to calm down, be in the moment and let your game speak for itself. Becky has done an amazing job just getting all the rookies on one page. Just letting us compete, showcase our talents and just being there for us.”

When Jackson was asked about what it meant playing for the back to back WNBA champions Aces, she said, “It means everything.”

“Just knowing that there there is still room to improve. Just know that they are the two-time/back-to-back champions so you have to work a little harder every single day just coming in with that target on your back and just coming in and being the best that you can be.”

The Las Vegas Aces are gearing up to play a preseason game vs Puerto Rico at the University of South Carolina.


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