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Dawn Staley Signs Record $25M Contract Extension With South Carolina

South Carolina women’s basketball head coach Dawn Staley has secured her place in history with a groundbreaking contract extension that makes her the...

Business

LiAngelo Ball: From NBA to Music Stardom

LiAngelo Ball Signs Major Recording Deal LiAngelo Ball, 26, has recently made waves in the sports and music worlds. The brother of basketball...

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Kyrie Irving and ANTA Welcome New NBA Ambassadors

The partnership between Kyrie Irving, who plays for the Dallas Mavericks, and ANTA continues revolutionizing the sneaker and basketball industries. Just over a...

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Frances Tiafoe Joins lululemon as Newest Ambassador

Lululemon is thrilled to have professional tennis star Frances Tiafoe as its newest ambassador. The three-time ATP champion, currently ranked 17th in the...

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Brad Daugherty Talks NASCAR Ownership and Racing Passion

Brad Daugherty, well-known for basketball and NASCAR, recently discussed how he became a stock car racer in a conversation with Chris ‘See Hendo’...

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Lil Wayne’s Young Money Agency Signs Heisman Winner Travis Hunter

Travis Hunter has been added to Lil Wayne’s Young Money APAA Sports Agency, which is a significant addition. The 21-year-old, who excelled as...

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Derrick Rose’s Pop-Up Flower Shop Celebrates Legacy in Chicago

Derrick Rose, a basketball legend, brought a unique and meaningful experience to his hometown of Chicago with a pop-up flower shop that marked...

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Steph Curry Debuts Bourbon Honoring Dad Dell

Steph Curry, known as one of the greatest basketball players of all time, has accomplished almost every milestone possible during his 16-year NBA...

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Pat Connaughton: From NBA Champ to Real Estate Leader Transforming Communities

Pat Connaughton, the Milwaukee Bucks guard and NBA Champion, has built a legacy that goes beyond the basketball court. He has been involved...

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Coco Gauff Named Highest-Paid Female Athlete of 2024

Coco Gauff, who is only 20 years old, is changing the narrative of professional tennis, and her financial accomplishments are no exception. Sportico’s...