Anthony Edwards. Kyler Murray. Bryce Young. Dylan Harper. Ron Harper Jr. Tracy McGrady.
That’s not a roster. That’s a boardroom.
On June 3, 2026, Karma Automotive announced Karma Nexus — an invitation-only membership and investment program built around its ultra-luxury electric vehicles. The founding members didn’t just sign up for first access to the cars. They bought equity in the company.
That’s the part worth paying attention to.
Karma Automotive isn’t a Tesla knockoff or a startup chasing hype. It’s been around since 2014 — headquartered in Irvine, California, with an assembly plant in Moreno Valley and a dealer network spanning North America, Europe, South America, and the Middle East. They describe themselves as America’s only full-line ultra-luxury vehicle manufacturer.
The vehicles are hand-crafted. Bespoke commissioned. The kind of cars built for people who don’t want what everyone else has.
Which makes the athlete angle make a lot of sense.
Nexus members get first-priority access to every Karma vehicle and event. Direct access to the design studio and engineering team. The ability to commission completely custom builds — including the Karma Invictus and the upcoming Karma Eximius.
And for those who elect to go further: a stake in the company itself.
Every athlete on the founding roster chose to invest. That wasn’t required. That was a decision.
Anthony Edwards — Timberwolves star, one of the fastest-rising brands in the NBA. He came in alongside his business manager Justin Holland.
Kyler Murray — Vikings quarterback, now in his second chapter after years of proving his ceiling is higher than anyone gave him credit for.
Bryce Young — Panthers QB and former Heisman winner, building his business portfolio as deliberately as he builds his game.
Dylan Harper — Spurs rookie. The fact that a first-year player is already in rooms like this says everything about how the next generation is moving.
Ron Harper Jr. — Celtics guard and Dylan’s brother. Two brothers. One investment. That’s a family building something together.
Tracy McGrady — 7x NBA All-Star. The veteran in the room is bringing the kind of long-view perspective that only comes from having played the game and watched the business evolve for decades.
Josh Childress — Former NBA player, now CEO of private equity firm LandSpire Group. He didn’t just bring money. He brought the infrastructure.
Athlete brand deals are everywhere. An athlete’s face on a product, a check, a post — that model is older than anyone in this group.
What’s happening now is different. Athletes are acquiring equity. They’re not lending their name. They’re taking ownership.
Karma President Marques McCammon said it plainly: “The fact that so many of them have chosen to invest in the company is a testament to what we are building.”
But it’s also a testament to what the athletes are building. A generation of players who learned early that the biggest mistake you can make is renting your influence when you could own a piece of what it creates.
This is what athlete entrepreneurship looks like in 2026. It’s a seat at the table — and increasingly, it’s athletes who are deciding who else gets a seat.
The window of a professional sports career is short. The athletes who figure that out early are the ones who build something that lasts after the final whistle.
Edwards, Murray, Harper, Young — they’re not waiting until retirement to think about what comes next.
They already know.
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