WNBA All-Star Weekend: Adidas Basketball Celebrates Candace Parker’s Legacy and Empowers Women in Sports

Adidas Basketball is committed to driving the momentum of the WNBA’s unprecedented surge in popularity. Adidas’ dedication to empowering women in sports was reaffirmed at WNBA All-Star Weekend, mentioning Candace Parker’s remarkable legacy and support for the next generation of female hoopers.

Crowning Ace.

During WNBA All-Star Weekend, we celebrated the illustrious career of @Candace_Parker while looking to the future with her role as the President of adidas Women’s Basketball. #adidasBasketball pic.twitter.com/TS0IyWWf1O

— adidas Basketball (@adidasHoops) July 22, 2024

Adidas Basketball celebrates Parker’s impact on the game, showcasing her leadership and support of women’s sports. Chelsea Gray, Kahleah Copper, Nneka Ogwumike, Aliyah Boston, and Sue Bird appreciated Parker’s contributions. Parker conveyed her gratitude while highlighting the significance of pushing boundaries and requesting recognition.

“I’m so grateful for where the game is right now and proud of this generation of athletes that are unapologetic and demand for what is rightfully ours,” said Candace Parker. 

“I’m so happy to represent a brand that wants my opinion and to push the game forward. I’m so grateful to adidas. To the players that are still playing – enjoy it. Your responsibility is to open up more doors for the next and do the impossible.”

Parker’s legacy, inspired by the mantra ‘She Did, So We Can,’ inspires a new generation of athletes. Parker, the President of Adidas Women’s Basketball, will direct a mission prioritizing access, representation, and innovation.

The weekend saw many Adidas athletes shine, such as Sophie Cunningham, Chelsea Gray, Kahleah Copper, Nneka Ogwumike, and Aliyah Boston. W Live had a fireside chat and autograph session with Aliyah Boston as part of the brand’s partnership with Dick’s Sporting Goods.

Adidas unveiled the Exhibit Select last year, a top women’s basketball performance shoe designed exclusively for women. This innovation marks a significant milestone in the brand’s commitment to women’s sports.

The rise in popularity of the WNBA and Adidas Basketball’s commitment to empowering women in sports are signs of a bright future for female basketball players. Candace Parker’s legacy inspires a new generation to push boundaries, demand recognition, and achieve greatness.