athlete branding
Kylian Mbappé Leaves Nike for On in a Bet on Building Something New
For nearly two decades, Kylian Mbappé and the Swoosh were inseparable. That era is over. The France and Real Madrid forward has ended...
Andre Drummond Joins Stria Sport as Creative Director and Investor, Bringing Elite Court Vision to the Boardroom
Stria Sport has been one of the fastest and most deliberate risers in the competitive performance footwear space. A new perspective is being...
Patrick Mahomes Launches Adidas Golf Line
Patrick Mahomes is adding another chapter to his already expansive Adidas partnership — this time, on the golf course. In late 2025, the...
Luka Dončić Launches 77x.world Platform
Luka Doncic is taking another step towards owning his brand beyond the basketball court. The NBA superstar has launched 77x.World, a platform that...
Randy Moss Locks Up “You Got Moss’d” With Trademark Move That Turns A Catchphrase Into Business
Randy Moss is taking one of the NFL’s most famous catchphrases and putting paperwork behind it. Moss has officially trademarked “You Got Moss’d,”...
Austin Reaves and TravisMathew Are Selling a Lifestyle That Can Guard the Perimeter
Austin Reaves has become one of the NBA’s most relatable stars because his story reads like a glitch in the system: small-town roots,...
Ronaldo’s Sauna Post Is a Masterclass in Modern Athlete Branding
On December 19, Cristiano Ronaldo posted a revealing post-sauna photo that did what Ronaldo posts usually do: it turned a routine moment into...
Sophie Cunningham Goes Viral Eating Arby’s Steak Nuggets on GMA
Sophie Cunningham brought her signature energy and appetite to national television during her Good Morning America debut on Monday, October. 27. The Indiana...
