Cooper Flagg Inks Lucrative Shoe Deal with New Balance Ahead of Duke Freshman Season
Cooper Flagg has secured a multi-year shoe deal with New Balance, further establishing his position as one of the most promising young players in basketball. The 17-year-old phenom is expected to be the top pick in the 2025 NBA Draft.
He will partner with the Boston-based company for at least one year while playing for Duke University, extending the agreement throughout his NBA career.
Flagg has a strong affinity for New Balance, as he grew up wearing the brand’s shoes in Newport, Maine. The partnership was a natural fit because the company owns a manufacturing facility in Skowhegan, Maine. “I grew up wearing New Balance, and I appreciate their authentic connection to my community,” Flagg said.
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New Balance’s endorsed elite athletes include NBA stars Kawhi Leonard, Tyrese Maxey, and Jamal Murray. Flagg’s impressive resume enticed the brand’s talent pool, which provides for Gatorade National Player of the Year and Naismith Prep Player of the Year honors. Flagg’s preparation for his freshman season at Duke is generating a lot of anticipation about his NBA future. The hype surrounding his performance during Team USA’s pre-Olympic training camp in Las Vegas was only heightened when many experts predicted a dominant collegiate career and an effortless transition to the pros. Flagg is poised to take advantage of his enormous potential on and off the court with his New Balance deal in place. As Cooper Flagg continues his journey, it’s evident that his name will become more prominent in the years to come.
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