Under Armour Inks 3-Year Deal With ‘The Queens of NIL’ Haley and Hanna Cavinder

Under Armour has announced a significant three-year collaboration with Haley and Hanna Cavinder, two women’s basketball players at the University of Miami. Under Armour, ambassadors are established as influenced by the Cavinder twins as a result of their first foray into the sportswear and apparel industry through this agreement.

Haley and Hanna will be instrumental in the development of top-tier women’s sportswear products as part of this partnership. By bringing in their strategic insights and hands-on testing, they can ensure that the products meet the brand’s high standards and meet the needs of athletes.

“We’re thrilled to have Haley and Hanna officially join the Under Armour team. They are tremendous athletes who bring a fresh and exciting energy to everything they do, whether on or off the court,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour.

“They embody our muse, the varsity athlete, a new generation of 16–24-year-old competitors committed to becoming a better version of themselves. Their input will help provide a fresh perspective as we continue to invest in sportswear, marrying the innovation that Under Armour is known for with a new, fashion-forward approach.”

The partnership between Under Armour and the Cavinder twins introduces a new dynamic.The partnership between Under Armour and the Cavinder twins introduces a new dynamic. Haley and Hanna are well-known as the queens of NIL, according to National Association of Collegiate Directors of Athletics (NACDA), with 4.5 million followers on TikTok and over 300,000 followers on Instagram. Under Armour’s visibility across various social media platforms will be significantly expanded due to their influence, which will attract a broader audience to the brand.

Despite the University of Miami being sponsored by Adidas, the Cavinder twins will be involved in Under Armour’s initiatives both on and off the court. Their admiration for Under Armour has been expressed and they are excited about how this partnership will improve their performance for their final college basketball season.
“We’ve been fans of Under Armour for as long as I can remember,” Hanna Cavinder shared. “From the moment we met with the team, we felt like a part of their family. They really understand the needs of athletes, and I’m excited to see how they merge their legacy in performance wear with street style.”
“This is a really exciting opportunity for us to take on together, especially as we enter our last year of collegiate eligibility at the University of Miami,” Haley Cavinder added. “All eyes are on women’s basketball right now, and having the support of Under Armour as we take on our final season feels like a dream.”
The Cavinder twins have a remarkable collection of NIL partnerships, including WWE, PSD Underwear, Six Star Pro Nutrition, Boost Mobile, Champs Sports, and Raising Canes. They also own stakes in companies such as Hustle Beauty, Slate Milk, and Betr. As the Cavinder twins near the end of their college careers, they are expected to continue leveraging their NIL success to partner with emerging brands in different industries.
By collaborating with the Cavinder twins, Under Armour has taken a strategic step to blend innovation with a fashionable approach, guided by the insights of two of the most influential athletes in college sports today. This partnership is aimed at elevating the brand’s presence in the women’s sportswear market and inspiring the next generation of athletes.

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