Odell Beckham Jr. & DK Metcalf Featured In New Lululemon Commercial

With the 2024 NFL season starting in a month, all 32 NFL teams are in training camp, preparing for preseason games at the end of the month. During the rigorous training sessions, two of the league’s most talented wide receivers, Odell Beckham Jr. of the Miami Dolphins and DK Metcalf of the Seattle Seahawks, emphasize the critical role of rest and recovery in a fresh TV commercial.

The duo is the main focus of Lululemon’s latest campaign, which highlights the brand’s loungewear apparel and the Cityverse sneaker. Last season, DK Metcalf became a brand ambassador for Lululemon, and  Odell Beckham Jr is the latest addition to the

“I am excited to partner with lululemon because they understand that recovery is a critical part of any training program,” said Beckham Jr. “lululemon makes the best performance apparel, and they’re bringing the same approach to their loungewear. It looks and feels great.”

The campaign is a multi-channel effort featuring 30-second TV commercials, podcast audio, in-store signage, and social media content, all designed to emphasize the comfort and style of Lululemon’s loungewear. Metcalf echoed Beckham Jr.’s sentiments, saying, “As a professional athlete and Lululemon ambassador, I know firsthand how important rest days are to reaching my performance and wellbeing goals. Lululemon’s loungewear allows me to fully embrace my rest days in comfort and style.”

The loungewear featured in the campaign includes Smooth Spacer, Steady State, Soft Jersey for men, and Softstreme and Scuba for women. The campaign will continue until September 22, and Lululemon Loungewear is accessible in physical stores and online at www.lululemon.com.

This partnership with Lululemon highlights the importance of rest and recovery in the demanding world of professional football, showing that elite athletes prioritize their performance on the field and their wellbeing off it.