Kevin Durant Has Been Doing This for 13 Years. The Tournament Is Just the Latest Proof
Most people know Kevin Durant as a scorer. Possibly the most gifted offensive player the NBA has ever produced. Four Olympic gold medals. Two NBA championships. The all-time leading scorer in Olympic basketball history.
That is the résumé everyone knows.
Here is the one that does not make the highlight reel.
On August 1, Durant will coach at a charity three-on-three basketball tournament in Orange County, California. The event is a partnership between the USA Basketball Foundation and RX3 Growth Partners, a growth equity firm co-founded by Aaron Rodgers. Every athlete involved picks a cause. Durant picked the Durant Family Foundation, the nonprofit he started in 2013.
Thirteen years ago. Before the second championship. Before the Olympic records. He started giving before he had finished building his own legacy.
What the Foundation Actually Does
The Durant Family Foundation is not a celebrity vanity project. It has been on the ground doing real work for over a decade.
Youth development programs across the United States. Grants supporting homelessness initiatives. Girls empowerment funding. Social justice work. Disaster relief. And most visibly, a $10 million donation to the University of Texas at Austin that created the Kevin Durant Endowment to support students from underserved communities, the largest donation in school history at the time.
He also funded a school in Prince George’s County, Maryland, his hometown. Not a wing of a school. A full school. The Durant Center opened as a free after-school program serving hundreds of kids in one of the most underserved areas in the DMV region.
He gave millions during COVID when communities needed it most. He showed up for his people before the cameras were there and kept showing up after they left.
The Tournament and Why It Matters
The USA Basketball Foundation x RX3 Charity 3×3 Tournament is not just a celebrity basketball game. It is a designed giving platform.
Every USA Basketball alumni involved brings their own nonprofit into the room. Every athlete uses the event to raise awareness and money for a cause they personally chose. The result is a single afternoon that funnels attention and resources to multiple communities at once.
Aaron Rodgers co-founded RX3 Growth Partners, the firm behind the event, as an institutional vehicle for impact investing. That Durant and Rodgers are building this together is not a coincidence. It is two of the most recognizable athletes in American sports deciding that their platforms are more useful when combined than when siloed.
This is what athlete ownership looks like when it extends beyond leagues and team stakes. Owning the infrastructure of giving. Designing the event rather than just showing up to it.
Beyond the Game
Durant has been part of USA Basketball since 2006. Twenty years of representing his country. And now, after everything, he is coming back not to play but to coach. To give other athletes the platform. To be in the background for once.
That is the version of Kevin Durant most people never see.
The scorer everyone knows. The giver most people do not. August 1, Orange County. This is the story.
that’s great
Kevin Durant is one of the best basketball players out there
Kevin Durant is the best one on one scorer ever
Great basketball player and humanitarian
Salute KD
Good reading
That is so great to hear that he still is him not letting fame chg who he is and he is truly someone who cares about people just people not rich people we all are just people and in the end we all die so what we do in-between really matters and we can’t take a thing with us when we go thank you and God bless
Great story line
Thanks and my blessings to you and all the support
Keep it up
Love K.D.
Great work keep up the great job giving back to the community and helping all that was in need during covid. I respect the fact that people that have some money get back to those who don’t have no money. May God continue blessing you many more blessings. Keep up the great work and keep playing.
Good job 👍
I like kd
Great job ! Keep up the hard work!
Excellent due diligence, I am truly inspired!
That was nice of him
Some people give for the sake of receiving. Others give because they have. And some give for the sake of giving. That’s all the reward that they need.
I think it’s a good thing he’s coming back to coach and giving other peeps a chance.
Kevin Durant is one of the best players in League and I’m very proud of him. The things that he do for the upcoming players and being someone that little black boys can look up to and say thats what I want to be like when I get older.
That is awesome! God Bless you Kevin!
What an amazing story! It’s great to know that there are people in the spotlight that are actually making a difference in a good way and not in a bad way like the majority. God bless Durant and all of his endeavors.
This is amazing. You go guys, it’d be nice if every famous ahlete, singer, director, actor, all very successful people no matter how they arose from nothing to everything they could ever want and need would do the same at trying to make the world a better place and to give opportunities to lots of kids who wouldn’t even come close to get these opportunities. Unbelievable, but Wow….
Kevin Durant is a good dude definitely a good role model for these young people coming up
I didn’t know that Kevin Durant had his own organization and that he does all of those charitable things to help so many people. I think that he is a amazing man and I applaud him for being such a giving human being.
He and his momma are the real MVPs