Athlete ownership
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You Don’t Trade Greatness: Michael Jordan Just Proved It
In 1992, Upper Deck put up a billboard in Chicago that read “Trade Jordan.” It was a campaign. A stunt. A bold piece...
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Coco Gauff Is Chasing History at Wimbledon. The Trophy Is Just Part of the Story
She was 15 years old the first time she walked onto the grass at Wimbledon and beat Venus Williams. The tennis world did...
