Sprudge Interviews Becky Lynch & Seth Rollins On Launching Coffee Brand Amo
When Seth Rollins and Becky Lynch step into the spotlight, the world pays attention. The WWE power couple, known to fans as “The Visionary” and “The Man,” have traded their championship belts for coffee cups with the launch of Amo, a specialty coffee brand that is as bold and carefully crafted as their in-ring personas.
In a candid interview at the Coffee Expo, the duo sat down with Giovanni Fillari of Sprudge, and the creator of Coffee Feed, to discuss their passion project, their love of great coffee, and the legacy they hope to build beyond the squared circle.
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Love at First Sip: How Amo Was Born
The name Amo is no accident. In Spanish, the word means “love,” and for Rollins and Lynch, love is the entire philosophy behind the brand. “When I think of Amo, I think of love,” Rollins explained during the interview. “I want to put something unique and different and exciting in people’s hands — something that shows them why we all love coffee.”
The brand is built on a vision that goes beyond caffeine delivery. Rollins described wanting to recreate, for everyday coffee drinkers, the kind of transformative experience he and Lynch have had while exploring specialty coffee, a world built around adventure, discovery, and, above all, love. It is a mission that mirrors his approach to professional wrestling: change the game, raise the bar, and bring new audiences along for the ride.
The Dayglo Partnership: Where Aesthetics Meet Excellence
Central to Amo’s identity is its partnership with Dayglow, the beloved Los Angeles coffee roaster with locations in West Hollywood and Silver Lake. The connection was not born from a business calculation; it was born from genuine fandom. Lynch and Rollins had been making pilgrimages to Dayglow for years before they ever considered launching their own brand.
“We’ve loved Dayglo for years,” Lynch said. “We used to take excursions just to go there.” When the idea for Amo began to take shape, reaching out to Dayglow Coffee founder Tohm Ifergan felt like a natural step. The partnership clicked immediately. “The minute we connected with Tohm, there was real synergy,” Rollins said. “He understood what we were trying to do right away.”
What drew the couple to Dayglow was precisely the combination of qualities they wanted Amo to embody: elite aesthetics paired with a genuinely exceptional product. Rollins noted that too many coffee brands excel at one without the other — great taste in forgettable packaging, or stunning design wrapped around a mediocre cup. Amo, with Dayglow handling the roasting, aims to bridge that gap.
A Warm Welcome: Entering the Specialty Coffee Community
For Lynch and Rollins, the Coffee Expo marked their official debut in the specialty coffee world, and they arrived with the same electric energy they bring to arenas full of wrestling fans. Walking the expo floor for the first time, the pair were struck not just by the sheer scale of the event, booth after booth of roasters, equipment makers, and innovators, but by the generosity of the community.
“This is hog heaven for us,” Lynch said with a laugh. “You walk in and there’s everything a coffee lover could dream of.” But it was the human element that left the deepest impression. “The thing that’s been so surprising is how welcoming everyone has been,” Rollins added. “Everybody’s coming over, saying hi, excited about the packaging and the product. It’s been fantastic.”
The couple acknowledged that Amo brings a distinctly different energy to the specialty coffee space, flashy packaging, a celebrity profile, and an audience of millions of wrestling fans worldwide. Rather than resistance, they found enthusiasm. The coffee community, it turns out, is as hungry for new voices as it is for new single-origin roasts.
Cortados, Pop Rocks, and Passion Fruit: The Flavors of Their Story
No coffee interview is complete without the quick-fire questions, and the Sprudge team did not hold back. Asked to pick their go-to drink for 30 days straight, Rollins went with a cortado, tight, precise, and full-flavored, much like his in-ring style. Lynch, true to form, kept things lively.
When asked what a specialty latte inspired by their personalities would taste like, the answers were revealing. Lynch described hers as vanilla and caramel with Pop Rocks for the explosions, a drink as unpredictable and entertaining as she is. Rollins, sentimental at heart, took inspiration from their wedding cake: passion fruit, guava, and tropical flavors that speak to warmth, joy, and a life well lived.
Legacy Beyond the Belt: What Amo Means to Them
Ask any elite athlete about legacy, and you will get a thoughtful answer. Ask Seth Rollins and Becky Lynch, and you get something richer still, a vision of coffee as a vehicle for wonder. “I want to change the game,” Rollins said. “There are already amazing, wonderful things in this world of great coffee. We want to bring it to our audience. We want to show them that world.”
For a couple who have spent their careers defying expectations, Amo feels like a natural next chapter. It is a brand rooted in love, for each other, for craft, and for the possibility that a single great cup of coffee can open someone’s eyes to something they never knew they were missing. If Seth Rollins and Becky Lynch have anything to say about it, Amo will be that cup.
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