A rare 2007-08 Michael Jordan-Kobe Bryant dual Logoman patch card sold for a staggering $12.9 million, setting the record for the most expensive sports card ever sold. The sale has surpassed the $12.6 million record previously held by the iconic 1952 Topps Mickey Mantle card, widely regarded as the crown jewel of sports collectibles.
A group that included collector Matthew Allen, known as ‘Shyne150’ in the hobby, investor Kevin O’Leary, and Miami-based entrepreneur Paul Warshaw, won the bid. They now own a piece of memorabilia that represents two of basketball’s greatest legends as a team.
Game-worn patches from both Michael Jordan and Kobe Bryant, two of the most famous players in NBA history, are present on the dual Logoman card. Due to its rarity and cultural significance, it became one of the most sought-after items in the hobby. This sale highlights the importance of modern sports memorabilia as a premier asset class for both collectors and investors.
Kevin O’Leary, best known for his role on Shark Tank, admitted that he was initially skeptical about the long-term value of sports cards. After witnessing the market’s rapid increase, he began to see high-end cards as a legitimate investment similar to fine art, gold, or cryptocurrency.
“The numbers don’t lie,” O’Leary said. “What makes this different from other alternative assets is that it’s not just an investment—it’s fun. It’s cultural history you can hold in your hands.”
Matthew Allen’s collection is already legendary, but this acquisition adds another trophy to it. Allen’s involvement keeps sports collectibles in mainstream investment conversations, despite his reputation for pursuing the rarest cards in the hobby.
Another milestone in an industry that has evolved from a niche hobby to a multi-billion-dollar market has been achieved with this $12.9 million sale. With the influx of global investors, celebrities, and entrepreneurs, high-end cards, including the Jordan-Bryant dual Logoman, are increasingly being seen as cultural artefacts with an increasing value. The card is more than just a collectible for basketball fans; it’s a tribute to two players who have had a profound impact on the game. The evidence for investors is that sports memorabilia is now a serious, high-stakes asset class, not just a hobby.
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