Conor McGregor, the UFC star who later became a boxing champion, is influencing the music industry with his newly established label, Greenback Records. McGregor’s entrepreneurial spirit and diverse portfolio, which includes a range of pubs and alcohol brands, has led him to focus on transforming the music industry. What was his first major act? The signing of hip-hop icon Xzibit.
On Instagram, McGregor announced the exciting news that Xzibit will be releasing new music for the first time since 2012, which was announced by McGregor. The rapper’s Kingmaker album is scheduled to be released on October 11, and Xzibit will take part in a Bare Knuckle Fighting Championship event the following day. The rapper’s collaboration could mark a potential resurgence, as he has been a prominent figure in hip-hop since the mid-90s, well-known for his hit songs and hosting the popular show Pimp My Ride.
View this post on InstagramIn his Instagram post, McGregor expressed his enthusiasm for the partnership, stating:
In his Instagram post, McGregor expressed his enthusiasm for the partnership, stating:
“We are so excited to launch some new, fresh music out of yourself, an icon in the game and a legend in the industry. Let’s go, Xzibit. Let’s go, Greenback Records.”
The post quickly garnered over 100,000 likes, with many fans expressing surprise and excitement at McGregor’s foray into the music industry.
McGregor’s ambitions for Greenback Records extend beyond just signing artists. He has articulated a vision to create Ireland’s first major record label, emphasizing a desire to overhaul an industry he believes has needed change for a long time.
“To be able to come in and offer music artists a fair deal and properly reward them for their talent,” McGregor noted earlier this year. “This industry, like others, has needed an overhaul for a long time.”
McGregor is working with Richard Buck and Julian O’Brien to establish a platform that aids artists and encourages creativity. As Greenback Records expands its roster, McGregor is optimistic that Xzibit will be the first of many artists who seek a fair chance in the music industry. McGregor’s success in various industries has led fans and followers to be eager to see how his latest venture unfolds and if Xzibit’s new music will mark a resounding return to the hip-hop scene. McGregor and Xzibit will be focusing on this new chapter as Kingmaker’s release date approaches.
“I am excited to create Ireland’s first major record label, in an industry that I have had great interest in for some time,” said McGregor.
“To be able to come in and offer music artists a fair deal and properly reward them for their talent. This industry, like others, has needed an overhaul for a long time. I am excited for myself, McGregor Sports & Entertainment, to partner with Richard Buck and Julian O’Brien as founders to bring Greenback Records to life!”
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