Under Armour Inks 3-Year Deal With ‘The Queens of NIL’ Haley and Hanna Cavinder

Under Armour has announced a significant three-year collaboration with Haley and Hanna Cavinder, two women’s basketball players at the University of Miami. Under Armour, ambassadors are established as influenced by the Cavinder twins as a result of their first foray into the sportswear and apparel industry through this agreement.

Haley and Hanna will be instrumental in the development of top-tier women’s sportswear products as part of this partnership. By bringing in their strategic insights and hands-on testing, they can ensure that the products meet the brand’s high standards and meet the needs of athletes.

“We’re thrilled to have Haley and Hanna officially join the Under Armour team. They are tremendous athletes who bring a fresh and exciting energy to everything they do, whether on or off the court,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour.

“They embody our muse, the varsity athlete, a new generation of 16–24-year-old competitors committed to becoming a better version of themselves. Their input will help provide a fresh perspective as we continue to invest in sportswear, marrying the innovation that Under Armour is known for with a new, fashion-forward approach.”

The partnership between Under Armour and the Cavinder twins introduces a new dynamic.The partnership between Under Armour and the Cavinder twins introduces a new dynamic. Haley and Hanna are well-known as the queens of NIL, according to National Association of Collegiate Directors of Athletics (NACDA), with 4.5 million followers on TikTok and over 300,000 followers on Instagram. Under Armour’s visibility across various social media platforms will be significantly expanded due to their influence, which will attract a broader audience to the brand.