True Religion and NBA Hoop Bus Collaborate for a Transformative All-Star Weekend

Photo Credit @hgnext Courtesy of Sheldon Bailey

The NBA All-Star weekend is a celebration of basketball excellence, community engagement, and unforgettable moments. This year, in Indianapolis, the festivities reached new heights as True Religion and the NBA Hoop Bus joined forces for a collaboration that transcended the game itself. From inspiring youth at Crispus Attucks High School to refurbishing courts and hosting a thrilling three-on-three tournament, this partnership left an indelible mark on the basketball landscape.


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A post shared by Sheldon Bailey (@bigshelbailey)

Sheldon Bailey, brand ambassador for True Religion and a former professional basketball player, shared his insights on the event with PlayersTV. He recounted the awe-inspiring encounter with basketball legend Oscar Robertson, whose alma mater, Crispus Attucks High School, became the focal point of the collaboration. Bailey’s chance encounter with Robertson outside the JW Marriott set the stage for a remarkable journey into the heart of basketball culture.

The collaboration kicked off with multiple activations, including a visit to Crispus Attucks High School, a revered institution in basketball history. As Bailey eloquently puts it, “One of the craziest things is before I went to Crispus Attucks, I passed by Oscar Robertson… And then literally, I turned off to Robertson Boulevard and went into his high school.” The Hoop Bus players engaged students in an exhilarating game, while WNBA All-Star Kelsey Mitchell, adorned in True Religion attire, imparted wisdom and distributed True Religion Bomber coats to the basketball teams.


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A post shared by Micah Johnson (@micah_johnson3)

The fusion of art and sport was epitomized by a mural adorning the Hoop Bus, created by local artist Micah Johnson. This mural of dreams symbolized aspirations and served as a testament to the power of collaboration between Akudreams and True Religion. Throughout the All-Star weekend, the Hoop Bus traversed various locations in Indianapolis, including rural areas synonymous with basketball folklore, such as the iconic Hoosiers’ gym in Hickory.

The heart of the collaboration lies in community engagement and revitalization efforts. True Religion and Puma sponsored the refurbishment of basketball courts, with a special emphasis on Crispus Attucks High School. A basketball clinic conducted by rising NBA star Jaime Hawkins Jr. enriched the experience for aspiring young players. The culmination of these efforts was the unveiling of a brand-new court at Northwest High School, adorned with a captivating mural and True Religion branding at its center.

The grand finale of the All-Star weekend extravaganza was a thrilling three-on-three tournament, where influencers, streetball players, and social media stars showcased their skills. Mac McClung, an emerging talent in the NBA, graced the event as a judge for the dunk contest, adding to the excitement and glamour of the occasion.

In essence, the collaboration between True Religion and the NBA Hoop Bus during NBA All-Star weekend in Indianapolis was more than just about basketball. It was about community empowerment, artistic expression, and the enduring spirit of the game. Through refurbished courts, inspirational murals, and memorable experiences, this partnership left an indelible legacy, uniting basketball enthusiasts and fostering dreams for generations to come.

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