Three-time Super Bowl MVP Patrick Mahomes is not only making noise in the NFL as the signal caller for the Kansas City Chiefs, but he has also turned himself into a powerhouse off the field. At the age of 28, the two-time NFL MVP is on his way to becoming the youngest athlete billionaire. The future Hall of Famer has been able to leverage his Name, Image, and Likeness through a variety of different endorsements and savvy business investments. As Mahomes continues to build his business portfolio with numerous lucrative ventures, he is setting up himself and his family for financial success for generations to come.

Patrick Mahomes Endorsements

Patrick Mahomes’ endorsement portfolio is a very impressive one, which shows his brand appeal and Mahomes’ marketability. Over 15 different companies have signed him as an endorser, which promotes a diverse range of products. These include his own Oakley eyewear and Adidas signature shoes, both of which have become a part of his brand’s identity. Furthermore, Mahomes is responsible for the brand image of State Farm, Subway sandwiches, Head & Shoulders shampoo, and even the Midwest employee-owned grocery store Hy-Vee, according to Sports Business Journal.

Last December, the energy and beverage company, Prime announced that Patrick Mahomes would be joining its flagship product, Hydration, according to The Hollywood Reporter. Hydration is positioned to compete with Gatorade whose parent company is PepsiCo, Inc.

In November of 2023, it was reported by Bloomberg reporter, Kim Bhasin that Prime was set to surpass $1.2 billion in annual sales.

Prime is a disruptive brand that has taken over the beverage industry since it [was] first launched. They are game-changers, and that’s exactly what I strive to be on the field,” said Mahomes in a statement. “Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.”

“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” added Paul and KSI. “Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024!”

Mahomes endorsements does not stop with Prime, other endorsements include Airshare [fractional aircraft ownership company], Boss, CommunityAmerica credit union, Coors Light, Essentia water, Fortnite [Epic Games], T-Mobile, and Whoop [fitness/sleep device].

Strategic Investments by Patrick Mahomes

Apart from his endorsements, which he earns $20 million and $45 million in NFL salary each season, Mahomes has been strategic with his investment off the football field. Allow him to showcase his business acumen by investing in the Kansas City Royals [MLB], Sporting Kansas City [MLS], Miami Pickleball Club [MLP], and KMO Burgers, a franchise that includes Whataburger restaurants. He and Travis Kelce have investments in ChickenNPickle, and 1587 Prime Steakhouse. They are also investors at Otro Capital, which owns Alpine F1.

Patrick’s wife Brittany Mahomes is a co-owner of Kansas City NWSL. However, Mahomes’ latest venture in the coffee industry has the two-time MVP on pace to become the youngest athlete billionaire. Patrick Mahomes recently partnered with beverage industry vet, Michael Fedele and became the lead investor in Throne SPORT COFFEE, according to Patrick Mahomes said in a statement.

“I am proud to be part of Throne SPORT COFFEE and to launch and introduce a better-iced coffee to the masses,” said Mahomes. “We have been working on creating the perfect product for those who are always on-the-go, who are looking for a natural energy source with added benefits and I couldn’t be more excited about being in on the ground floor of building this brand.”

The coffee industry has over 400 billion in annual sales and according to aaronallen.com, 80 percent of that is purchased in Coffee Away From Home (coffee shops, kiosks, vending machines, etc.).

“The United States coffee industry reaches $85 billion in annual sales — 20% of the global coffee market. The coffee shop industry is the third largest restaurant category in the U.S., with 11% of sales among the largest 200 chains and growing significantly faster than the two leading categories [LSR Burger and Full-Service Restaurants].”

Patrick Mahomes Is Following In the Business Footsteps Of Kobe Bryant 

Michael Fedele is mirroring the same successful investment strategy with Patrick Mahomes in [Throne SPORT COFFEE], which he implemented when he approached the late Kobe Bryant about the sports beverages brand BodyArmor.

Per Forbes, The Lakers legend would invest $6 million into BodyArmor and would net him an estimated $400 million when it was sold to Coca-Cola for $5.6 billion in 2021.

Bryant had a huge impact on Patrick Mahomes’ life, as he shared during Super Bowl week in 2020.

“The impact that he made in my life, it was huge. The way he was able to go about every single day, when I was a kid, and the work ethic and the intensity that he had to be great every single day, said Mahomes.

“Even to this day, I still watch videos on YouTube the day before games and just listen to him talk and how he puts everything in perspective of being great on and off the field with his kids, and his business ventures and then, obviously, his play. It’s a tragic thing. Prayers to his family, but he made a huge impact in my life, for sure.”

Conclusion

Patrick Mahomes’ determination to become the youngest billionaire in the sports industry speaks volumes about his exceptional talent and forward-thinking approach. Mahomes is on his way to achieving this milestone because of his strong endorsement portfolio and strategic investments in growing industries. His journey is a reminder to athletes and entrepreneurs that combining passion, talent, and business acumen can lead to lasting success.