Lionel Messi Has Launched New Hydration Drink Brand Mas+
Global soccer icon Lionel Messi has launched Más+ by Messi, a new hydration beverage that combines healthy ingredients with amazing taste. Messi, who is not only the face of the brand but also a founder, was inspired to create a drink that would inspire everyone to take better care of themselves.
The Story Behind Más+
Messi was frustrated with the lack of hydration beverages that met his standards. He wanted a drink that was both healthy and tasted great. After trying numerous options, he decided to take matters into his own hands and create his own. With the help of flavor innovators from The Mark Anthony Group, Messi developed Más+, a balanced blend of electrolytes, vitamins, and minerals that comes in four sensational flavors.
The Meaning Behind the Name
The name Más+ was chosen by Messi himself, and it resonates with his career and personal philosophy. “Más” means “more” in Spanish, and the “+” symbol represents an extra boost of positivity and inspiration. Messi wants Más+ to inspire people to live their lives to the fullest and enjoy every moment, according to the press release.
The Drink
Más+ by Messi is available in four flavors, each inspired by a milestone in Messi’s life:
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Miami Punch: A refreshing fruit punch taste inspired by Messi’s adopted city of Miami.
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Orange d’Or: A balanced citrus taste inspired by Messi’s record eight Ballon d’Or wins.
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Berry Copa Crush: A sweet and luscious berry flavor inspired by Messi’s Copa del Rey and Copa America wins.
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Limón Lime League: A refreshing citrus taste inspired by Messi’s time playing in the UEFA Champions League.
Quality Ingredients
Más+ by Messi is made with natural flavors, no artificial sweeteners or colors, and no caffeine. With only 10 calories and 1g of cane sugar per 16.9oz bottle, Más+ offers a healthy and delicious alternative to traditional hydration beverages.
Global Rollout
The global rollout of Más+ by Messi starts on June 13 in Miami, where lucky fans will be able to try the drink before it becomes available anywhere else. The drink will be available in 16.9oz bottles and 12oz cans in four-flavor variety packs.
A New Standard in Hydration
Más+ by Messi sets a new standard in the hydration category by delivering premium ingredients and amazing taste. With Messi’s expertise as an elite athlete and the innovative approach of The Mark Anthony Group, Más+ is poised to inspire people to move, play, and live more.
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