Victor Wembanyama Joins Barcode as Investor in Plant-Based Performance Water

The San Antonio Spurs have announced a new partnership with Barcode, a plant-based performance water provider, making them the team’s exclusive performance water provider. Barcode, well-known for its hydration for athletes, has also appointed Spurs star forward Victor Wembanyama as its brand mascot for 2023. Wembanyama is more than just a spokesperson; he’s also an investor and active brand partner.

Through this partnership, Barcode will be visible at every Spurs home game, with its branding featured on bench equipment, including bottles, coolers, and towels. Barcode is also the presenting partner for the Spurs Human Performance x Equity program and co-presenting partner for the Spurs Sports Academy Summer Camps. The collaboration will also be extended to digital and social media programming throughout the season. In addition to basketball, Barcode will be the official water of San Antonio FC.

 

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“This partnership represents our continued commitment to grow Barcode globally and to provide world-class athletes with a premium hydration offering. We’re thrilled to partner with the Spurs and further our shared commitment to provide the very best to not only Wemby, but the entire Spurs franchise.”

Barcode is the first all-natural drink made from plants. It contains ingredients like Vitamin D, B6, B12, magnesium, and ashwagandha, all without added sugar. Wembanyama has participated in researching and developing future Barcode products, and a new product release is imminent. Frank Miceli, the Chief Commercial Officer at Spurs Sports & Entertainment, praised Barcode’s innovation.

“Barcode is a superior product that was created with a spirit of excellence that the Spurs admire and emulate. As an industry disruptor, Barcode embodies the same qualities that have shaped our team’s legacy – innovation, creativity, and a pursuit of the next challenge. We are honored to join Victor in aligning with this unique and trailblazing brand as we continue to elevate our business and strive for success, on and off the court,” said Miceli.

Barcode and the Spurs’ partnership represents a significant step forward, demonstrating their shared values of innovation, excellence, and commitment to peak performance.