Tyrese Haliburton Is Owning the Moment: Gold Medal, NBA Finals, and a Major Sneaker Milestone with PUMA

The Indiana Pacers star has become one of the league’s most electrifying point guards, and she has also achieved this by collecting hardware and endorsements along the way. Haliburton won Olympic gold at the Paris Summer Games in just a few short months and left Nike for a major sneaker deal with PUMA. Her leadership resulted in the Pacers’ first NBA Finals appearance in franchise history. As the spotlight intensifies, PUMA and Haliburton are marking another milestone: the official unveiling of his personalized logo.

PUMA Hoops’ social media channels gave fans their first look earlier today. A sleek, white shirt with Haliburton’s new ‘hali’ and ‘th logo, complete with bubbly lettering that is a departure from the current minimalist trend, was where the debate took place. The shirt is also a tribute to the vital moment that helped define Haliburton’s underdog journey: his ‘OVERRATE THAT’ tweet, aimed at those who’ve doubted his rise to NBA superstardom.

The post read, “Freshly pressed. Overrate that tees available later today,” teasing the shirt’s drop as a clapback to critics and a celebration of Haliburton’s ascendancy.

 

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Although the shirt is not yet available, it is already generating buzz. The launch will occur on Wednesday, June 4, at 10:00 a.m. The retail price for adult sizes on PUMA.com is $40 until EST. Haliburton has introduced numerous PUMA basketball shoes in player-exclusive colorways during his first season with the company. Sneakerheads and NBA fans have received the limited releases excitedly, as anticipation builds for his first signature sneaker.

The unveiling of Haliburton’s trademark logo is a pivotal moment—it reveals that Haliburton is not only the face of the Pacers but also a face of the league. Haliburton is about to face another defining moment as the Pacers prepare for the biggest series in franchise history. With a brand ready to promote his name worldwide and four wins away from an NBA Championship, it’s clear to overrate that.