Two-Time PGA Champion Justin Thomas Becomes First Athlete To Sign With Fanatics Sportsbook

This week marks a momentous occasion for golfer Justin Thomas as he returns to his home state of Kentucky for the PGA Championship, a tournament he has won twice before. However, amidst the excitement of competing on familiar turf, another significant development has unfolded for Thomas—one that adds a new dimension to his week at Valhalla Golf Club.

On Tuesday, it was announced that Fanatics Sportsbook had signed Justin Thomas as their inaugural athlete partner, just in time for the PGA Championship. As Fanatics debuts enhancements to its betting product this week, Thomas’s partnership with the upstart betting operator signifies a strategic move for both parties.

For Thomas, the collaboration with Fanatics presents an exciting opportunity to engage with fans in the world of sports betting. “I am excited to be the first official partner of the Fanatics Sportsbook,” said Thomas. “Whether it’s football, basketball, or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

The timing of this partnership is particularly apt, given Thomas’s strong ties to Kentucky and the state’s recent legalization of sports betting earlier this year. With Kentucky emerging as a significant wagering hub, Fanatics aims to capitalize on this new market for customer acquisition.

Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, expressed enthusiasm about the collaboration with Thomas. “Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game,” said Borod. “With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn’t be more excited to partner with him.”

In addition to the partnership announcement, Fanatics has introduced enhancements to its golf betting product, including improved data visualization and an ‘odds factory’ for faster cashouts and settlement speeds. Furthermore, the platform plans to offer a live stream of par-3 holes, providing users with a unique viewing experience while betting on their favorite golfers.

As part of its PGA Championship promotion, Fanatics offers an enticing incentive for bettors: for every outright wager placed on a golfer, fans earn FanCash for every birdie their player makes in Round 1. FanCash, akin to Fanatics currency, can be redeemed across all of Fanatics for bonus bets, team merchandise, or collectibles.

In summary, Justin Thomas’s partnership with Fanatics Sportsbook not only adds an exciting dimension to his PGA Championship campaign but also underscores the growing intersection between sports, entertainment, and betting. With Fanatics’ innovative enhancements and Thomas’s star power, this collaboration promises to captivate fans and elevate the sports betting experience for golf enthusiasts and bettors alike.