athlete entrepreneurship

Luka Dončić launches 77x.world, a new direct-to-fan platform for exclusive fan collectibles.
Business

Luka Dončić Launches 77x.world Platform

Luka Doncic is taking another step towards owning his brand beyond the basketball court. The NBA superstar has launched 77x.World, a platform that...

DeAndre Jordan discussing his upcoming PlayersTV projects and Cooking Clean updates.
News

DeAndre Jordan on Cooking Clean & PlayersTV Plans

Despite not trying, DeAndre Jordan has always been one of the NBA’s most prominent personalities. It’s a natural occurrence for the jokes, energy,...

News

CJ McCollum on Mental Consistency, Focus & Business Success

CJ McCollum, who is a guard for the New Orleans Pelicans, believes that the lessons he learned in the NBA can easily be...