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77x.world

Luka Dončić launches 77x.world, a new direct-to-fan platform for exclusive fan collectibles.
Business

Luka Dončić Launches 77x.world Platform

Luka Doncic is taking another step towards owning his brand beyond the basketball court. The NBA superstar has launched 77x.World, a platform that...

February 3, 2026

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