Swin Cash Named Women’s Sports Foundation President as WSF Adds New Board Leaders
The Women’s Sports Foundation is making a leadership move that feels perfectly timed: the organization announced new board additions and elevated voices across sports, business, and media—highlighted by the appointment of Swin Cash as Foundation President.
The announcement also included new Board of Trustees members and leadership elevations—part of a broader effort to strengthen the Foundation’s mission as women’s sports continues to surge.
What The Announcement Says (And What It Signals)
WSF CEO Danette Leighton emphasized the stakes while celebrating the new leadership group—pointing to what’s possible when girls and women have equal access to sport and why the mission remains urgent.
“We are thrilled to have Swin step into the role of Foundation President and to welcome Diana, Molly and Sloane to our Board of Trustees, while elevating Stacey to Chair-elect,” said WSF CEO Danette Leighton. “This powerful group understands what is at stake—and what is possible—when girls and women are given equal access to sport. Our research is clear: sport participation builds confidence, teamwork, resilience, and lifelong health. But opportunities are still far from equal. That is why WSF remains steadfast in our mission to ensure every girl and woman has the chance to play, compete, and lead.”
Cash also framed the moment as responsibility, not just recognition—saying she’s honored to build on the Foundation’s legacy by strengthening cultural and intergenerational connections and helping keep doors open for the next generation.
“The Women’s Sports Foundation has long been a force opening doors and expanding opportunity for girls and women in sports,” said Cash. “As president, I’m honored to build on that legacy by strengthening cultural and intergenerational connections and helping ensure the doors opened by our trailblazers remain wide for the next generation.”
The Instagram Message That Matched the Moment
On Instagram, Cash captioned her post: “Honored to step in & serve as new @womenssportsfoundation President… I am excited to take on this mission driven role, helping to amplify WSF’s voice across sports and culture, inspire the next generation, and build new connections that further the Foundation’s impact… #PlayToLead 2026.”
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Why Swin Cash Fits This Moment
If you’re a WNBA fan, you already know the résumé. What makes Cash especially relevant right now is how she’s moved across lanes—player, champion, media voice, executive presence, builder. That blend is exactly what modern sports leadership requires.
Women’s sports doesn’t just need trophies—it needs storytelling, policy, funding, and cultural momentum. Leadership that can operate across all of those fronts is a competitive advantage.
The Bigger Picture: Women’s Sports Infrastructure is The Story
Not every headline has to be a box score. Sometimes the story is the scaffolding—who’s leading, who’s funding, and who’s setting priorities.
WSF’s research-driven framing is clear: sport participation helps build confidence, teamwork, resilience, and lifelong health. But opportunity is still far from equal, which is why the work remains necessary.
For fans, it’s easy to celebrate women’s sports when it’s trending. Moves like this are about making sure it doesn’t disappear when the trend cycle moves on.
Call to action: Follow me on Instagram @LandonBuford for more WNBA and women’s sports leadership updates.
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