Steph Curry Brings Craft and Culture to Gentleman’s Cut Bourbon
Stephen Curry brings a distinct blend of precision, creativity, and passion to the basketball court. The NBA superstar’s quest for excellence beyond sports is reflected in Gentleman’s Cut Bourbon, a premium Kentucky straight bourbon distilled using that same spirit.
The brand was co-founded by Curry and launched globally in May 2023, quickly establishing its own place in the crowded spirits market by blending craftsmanship with culture.
Gentleman’s Cut is a label that stands out because it’s handmade with collaboration between Napa Valley vintner John Schwartz and Boone County Distilling Company in Kentucky. Curry has been closely involved in every aspect of the process, from production decisions to brand storytelling, to ensure that authenticity shines through.
The bourbon has a refined profile thanks to the meticulous aging process of at least five years. The rye-forward mash bill of this bottle, which is bottled at 45% ABV (90 proof), balances the complexity with approachability. The smooth yet distinctive finish is achieved by the notes of caramel, vanilla, toasted oak, and warm spices, which appeal to both experienced bourbon lovers and those who are new to the drink. The brand’s refined, confident, and craftsmanship-based identity is highlighted by the presentation’s sophisticated design and premium packaging.
The way Gentleman’s Cut extends Curry’s community-building ethos is the true standout. The brand held a bottle signing at BevMo in Walnut Creek, California, recently, where Curry personally welcomed fans. The event attracted both bourbon and basketball fans, illuminating how the brand resonates with a variety of audiences. The company thanked the attendees on Instagram by posting:
“Big thank you to all the fans who showed up to @bevmo_co in Walnut Creek! We loved seeing you and your bourbon buddies.”
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The stop was not just a promotion — it was a celebration of culture, connection, and shared experiences. Gentleman’s Cut has introduced its broadcast channel ‘Like Gentlemen’ to engage fans and provide them with information on future events, exclusive behind-the-scenes content, and insights into collaborations.
Speaking of collaborations, Bourbon’s Player Exclusive editions are pushing boundaries even further. A recent partnership with world-renowned chef José Andrés combined culinary artistry with bourbon craftsmanship, demonstrating the brand’s capacity to transcend basketball and spirits to influence broader cultural trends. The bourbon’s collectability is enhanced by these limited releases, which also provide opportunities to tell more compelling stories about taste, tradition, and lifestyle.
Curry’s legacy is characterized by breaking boundaries on the court, and Gentleman’s Cut is a natural extension of his brand, which values precision, innovation, and connection. The bourbon, like his game-changing three-pointers, challenges expectations and redefines what a celebrity-backed spirit can accomplish.
As the brand continues to grow, its combination of high-quality craftsmanship, cultural collaborations, and community engagement positions Gentleman’s Cut as more than a premium bourbon. It’s a lifestyle statement—a drink to be savored, shared, and celebrated.
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