Rae Burrell Signs Major Shoe Deal with Nike, Elevating Her Profile as a Rising WNBA Star

Rae Burrell, the Los Angeles Sparks guard, has joined the elite group of WNBA athletes who has secured significant footwear endorsements and announced her partnership with Nike on July 8, 2025. The announcement was made through Bleacher Report Kicks’ Instagram, confirming that Burrell is now aligned with the iconic ‘Swoosh’ brand, marking a significant milestone in her professional career.

 

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Jody Hou created visually compelling content, and Alicia Tsai captured it through photography to celebrate the partnership. The creative visuals show Nike’s commitment to Burrell as a rising talent in the WNBA and highlight her growing influence on and off the court. Throughout her career, Burrell has consistently worn Nike, frequently sporting models such as the Nike JA 2 and Nike Kobe 8.

Her history of using Nike footwear makes her an ideal ambassador for the brand, and the endorsement cements her position as a marketable athlete with significant potential for future growth. Burrell’s endorsement deal brings her into contact with an increasing group of WNBA players who are securing high-profile footwear partnerships.

The trend is a result of her impressive on-court performance, increased visibility within the league, and her appeal to a broader audience. Burrell’s association with one of the most recognizable sports apparel brands complements her growing profile as a talented guard for the Sparks. This partnership enhances Burrell’s brand while also highlighting Nike’s ongoing commitment to supporting and promoting women’s basketball talent. This endorsement has the potential to open up new opportunities and further establish her as a prominent figure in the sport as she continues to develop her career.