Peyton and Eli Manning in New King’s Hawaiian® Slider Sunday Commercial

Football legends Peyton and Eli Manning have teamed up with King’s Hawaiian® in a new commercial celebrating ‘Slider Sunday,’ a weekly ritual that brings family and friends together over King’s Hawaiian sliders. This is part of a more extensive partnership that will last for two years between the brand and the Manning brothers. It was announced on September 14, 2023. The partnership involves a marketing campaign that spans multiple channels, including TV commercials, digital advertising, in-store promotions, and social media initiatives.

Eli and Peyton demonstrated how they celebrate Slider Sunday with their families in two TV spots aired on September 22, 2024, as the campaign began. Eli expressed his enthusiasm for the collaboration, saying, “King’s Hawaiian has been part of our gatherings with friends and family for quite some time, so this partnership is a great one.” Peyton added, “The versatility of their sliders means whether it’s tailgating during football season or enjoying a backyard barbecue, we’re covered with King’s Hawaiian.”

In addition to the commercials, in-store signage featuring the brothers and the question, ‘Are you ready for Slider Sunday?’ will appear in grocery stores nationwide. Shoppers can scan QR codes to win prizes themed towards tailgating, including free King’s Hawaiian products and special hosting kits.

 

King’s Hawaiian is launching the Slider Sunday Club at www.SliderSunday.com to enhance the campaign and reward fans participating in the weekly tradition. To win more tailgating prizes, consumers can enter King’s Hawaiian packaging codes or upload receipts. The more Slider Sundays are celebrated, the more opportunities there are to win.

Holger Kraetschmer, who is the Chief Marketing Officer of King’s Hawaiian, stated, “The Mannings are known for their legendary presence on the field, but it’s their ability to bring people together off the field that inspired this exciting partnership. Slider Sunday is the perfect way to celebrate good times with your Ohana, friends, and family.”

In addition, Peyton and Eli teamed up with King’s Hawaiian to develop their slider recipes. King’s Hawaiian’s signature rolls and slider buns are used in making Eli’s Turkey Ranch Sliders and Peyton’s Quarterback Sliders, now available at www.KingsHawaiian.com/slider-Sunday.

 

Peyton and Eli Manning’s shared love for food and family makes them the perfect ambassadors for King’s Hawaiian’s Slider Sunday, producing unforgettable moments for fans both on and off the field.