Patrick Mahomes Launches Adidas Golf Line
Patrick Mahomes is adding another chapter to his already expansive Adidas partnership — this time, on the golf course. In late 2025, the Kansas City Chiefs quarterback signed a multi-year contract extension with Adidas that will see him launch a signature golf apparel line, making him the first non-golfer to debut a golf collection with the brand.
The move reflects both Mahomes’ growing influence beyond football and Adidas’ evolving strategy to blend cross-sport star power with lifestyle appeal.
A First-of-Its-Kind Golf Partnership
Mahomes’ relationship with Adidas dates back to 2017, when he first signed with the brand ahead of his NFL rise. Over the years, he has become a cornerstone of Adidas’ U.S. football division, headlining campaigns and releasing multiple signature products, including the Mahomes 2 sneaker in 2024 and a Texas Tech-inspired apparel collection honoring his alma mater.
Now, the partnership is entering new territory.
The golf venture will begin with smaller capsule collections — limited drops designed to test market demand and consumer engagement. According to Adidas, Mahomes is not simply lending his name to the line; he is actively involved in the creative process, contributing to design direction, fit, and overall aesthetic.
The collection is expected to reflect Mahomes’ personality: bold but refined, performance-driven yet versatile enough for lifestyle wear. The decision to launch with capsules signals a measured rollout, allowing Adidas to gauge traction before potentially expanding into a full-scale signature golf franchise.
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Why Golf — and Why Now?
While Mahomes is best known for his arm strength and improvisational brilliance on the football field, golf has long been a personal passion. He has participated in high-profile events like The Match, showcasing his skills alongside professional athletes and entertainers. His frequent off-season appearances on the course have made him one of the NFL’s most visible golf enthusiasts.
This expansion into golf apparel arrives at a time when the sport is experiencing renewed cultural momentum. Younger audiences, social media exposure, and crossover athletes have helped reshape golf’s image into something more modern and style-forward. Mahomes, with his crossover appeal and massive fan base, is a natural bridge between traditional golf consumers and a new generation of sports fans.
For Adidas, the strategy is clear: leverage an elite football superstar to tap into golf’s growing lifestyle market. The brand has successfully executed athlete-driven partnerships globally — most notably with Lionel Messi — and sees similar long-term potential in Mahomes’ influence.
Expanding a Brand Beyond Football
Mahomes’ Adidas extension also reflects his broader business vision. A three-time Super Bowl champion, he has already cemented his on-field legacy, but off the field he continues to diversify his portfolio through endorsements, ownership stakes, and lifestyle ventures.
The golf line provides another avenue for brand growth — one that can thrive independently of the NFL calendar. As Mahomes continues to manage the physical demands of professional football, including post-injury rehab in recent seasons, expanding into adjacent sports markets positions him for longevity beyond his playing career.
By becoming the first non-golfer with a signature Adidas golf line, Mahomes is redefining what a cross-sport partnership can look like. It’s not simply about apparel — it’s about influence, identity, and meeting fans wherever their passions intersect.
From the gridiron to the fairway, Mahomes’ reach continues to expand.
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