Panini America Announces Exciting Partnership With Stewart-Haas Racing and NASCAR Rookie Josh Berry

Panini America, the world’s largest sports and entertainment collectibles company, announces a groundbreaking partnership with Stewart-Haas Racing. This collaboration will see Panini America as the primary sponsor of the #4 Ford Mustang, driven by NASCAR Cup Series rookie-of-the-year points leader Josh Berry, in the Brickyard 400 on July 21 at Indianapolis Motor Speedway.

This sponsorship marks Panini’s first primary car of the 2024 season and its first at the Cup Series level since 2021. Panini had previously maintained primary car partnerships in the Xfinity Series from 2019 to 2023. The #4 Ford Mustang will feature a vibrant paint scheme highlighting Indiana Fever rookie and WNBA All-Star Caitlin Clark. Panini has an exclusive partnership with Clark, and the car’s design will spotlight her “Raining 3s” trading card from Panini’s recently released Caitlin Clark Collection. This collection is now available at major retailers nationwide, including Target, Scheels, Rally House, and Walmart, and online at www.paniniamerica.net, starting July 19, 2024.

As part of this partnership, Panini will also become an associate sponsor for the remainder of the season, featuring their logo on the No. 4 Ford Mustang and Berry’s firesuit. Additionally, Berry will participate in several trackside marketing activations throughout the season. 

“We are proud to [partner] with Josh Berry and Stewart-Haas Racing, starting at the Brickyard 400,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America.

“Panini America and NASCAR have had a long and successful relationship, and this is another great example of that. Josh has been exciting to watch this season and we look forward to some great finishes in the second half of the season.”

Josh Berry, a NASCAR Cup Series rookie, is 21st in the point standings. Berry finished in the top 10 four times this year, with a season-best third-place finish on May 12 at Darlington Raceway and June 23 at New Hampshire Motor Speedway in Loudon.

“Every racecar driver wants to compete at Indy. It’s hallowed ground that all of us treat with a tremendous amount of respect,” Berry said. “To be there with Panini and promote its new Caitlin Clark Collection just adds to the prestige of racing in the Brickyard 400. Indy is a great sports town, and it’s an honor to have Caitlin Clark as a part of our effort.”