Paige Bueckers Accelerates Her Rise with New CarMax Partnership

While Paige Bueckers is still learning to navigate Texas highways, the Dallas Wings guard seems to be well-prepared for fame, endorsements, and national visibility. The 24-year-old has transitioned from college phenom to WNBA Rookie of the Year to a full-blown marketing powerhouse with a smoothness that makes it look effortless.

Bueckers was already receiving the type of attention that most athletes only see in the middle or end of their careers before she played a professional minute. Nike was sending her exclusive sneakers to the University of Connecticut. Social media has labeled her as the league’s future face. Brands began lining up long before she ever set foot on a WNBA court.

She’s using her genuine, marketable star power to cash in on the initial hype without relying on empty flash. Her latest move? A three-year partnership with CarMax was announced today, tied to the company’s new ‘Wanna Drive?’ Campaign.

“Partnering with CarMax is such an incredible opportunity,” said Paige Bueckers. “I’ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through their ads, so being part of that roster of basketball stars is such an honor. I loved that this campaign both celebrated my new life in Texas and showed how CarMax’s technology and flexible options make buying a car so easy.”

CarMax is well-known for being more than just a car retailer—they’re the Official Auto Retailer of both the NBA and WNBA—but bringing Donovan Mitchell and Bueckers together is a sign of something specific. Mitchell is a symbol of established superstardom. Bueckers represent where the league is heading.

CarMax’s approach to women’s sports is reflected in this partnership through sustained investment, rather than fleeting moments or temporary goodwill. The company’s investment in women’s sports has increased by more than tenfold since 2020. Their support and knowledge of Bueckers are not new.

This partnership has been quietly developing for years, and it didn’t happen overnight. Bueckers herself made an unintentional prediction earlier this year. During an interview in July, she joked that she wanted to partner with a car company to avoid buying a car. Four months have passed, and we are now here.

The natural way she’s embracing it all is what makes this moment particularly striking. Shifting from Minnesota roots to a Southwestern lifestyle, transitioning from college fame to the brutal pace of the WNBA schedule,

  She’s quickly becoming one of the league’s most prominent young guards. She handles each step as if she’s been preparing for it for years.

Her new home in Dallas is still growing accustomed to her, but is she still in the national spotlight? It seems to suit her perfectly.

Paige Bueckers is comfortable in the fast lane. With brands such as CarMax eager to partner with her, her speed towards superstardom appears to be unrelenting.