Nike Basketball Officially Welcomes Caitlin Clark as Newest Signature Athlete
Nike Basketball has officially announced the arrival of Caitlin Clark as its newest marquee player, marking a significant partnership with one of the most dynamic and influential players in the game today. The move marks an important milestone in Clark’s career and underscores Nike’s ongoing commitment to shaping the future of basketball, particularly on the women’s side.
Her electrifying style of play, extended shooting range, and infectious passion for basketball have made Clark one of the most-watched and celebrated athletes in basketball. Being able to connect with fans on and off the court made her an ideal fit for Nike’s elite roster of signature athletes.
“Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world,” said Clark. “I’m excited to share a first look at what we’ve started to create together.”
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A Signature Mark of Greatness
Nike and Clark unveiled her new signature logo, a bold design that features two interlocking C’s, which symbolize her name and her global connection with fans, as part of the announcement. Hidden among the larger letters is a subtle, minor ‘C’, representing the internal drive and passion that has fueled her rise to the top of the sport. Clark was a major contributor to the creative process, working with Nike designers to ensure the logo represented her precision, power, and unique journey. The outcome is a clean, timeless symbol that will debut in a new line of apparel and eventually on her first signature shoe, scheduled for release in 2026.
“To me, this is more than just a logo—it’s a dream come true,” Clark shared. “People always talk about leaving your mark on the game, and this is another way I can do that.”
A Collection for All Hoopers
The first pieces from Clark’s logo collection will be released this fall, featuring T-shirts, hoodies, shorts, and pants designed for athletes of all ages. A navy and yellow Caitlin Clark logo T-shirt will be available in North America starting September 1, with the whole collection launching October 1 at nike.com.
Pushing the Game Forward
Clark has been a Nike athlete since 2022, but this new chapter proves that she is becoming a global ambassador for the sport of basketball. Nike executives stressed the importance of the partnership, describing Clark as the perfect representative of the brand’s mission to inspire and empower athletes worldwide.
“At Nike, we’ve always drawn inspiration not only from the world’s greatest athletes but also from those who elevate the spirit of sport itself,” said Ann Miller, EVP of Nike Global Sports Marketing. “Caitlin exemplifies both: an exceptional basketball player and an outstanding ambassador for the game. We’re excited to take this next step together.”
Nike Basketball’s commitment to women’s basketball is reaffirmed with the addition of Clark to their signature athlete roster. Nike is still investing in supporting WNBA stars and inspiring future generations of players through co-creation, innovation, and storytelling. Clark’s influence on the game and the culture surrounding it is continuing to grow as she prepares to debut her logo and eventually her own signature shoe. For Nike and Clark, this partnership is about more than just performance gear; it’s about leaving a lasting legacy and ensuring that young athletes everywhere believe their dreams are possible.
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