NASCAR Champion Kyle Busch on How Gameday Boosts Energy & Performance

Gameday Men’s Health has carved out its own niche in a world where health clinics often feel like sterile checkpoints rather than places designed for real people. The company was established in Carlsbad, California, in 2018, with a mission rooted in personal experience: its founder, Evan Miller, is a lifelong athlete.

“I saw low energy, poor mood, poor sleep, poor sex drive, no focus, no motivation. That’s all hormone-related, all testosterone-related. So I thought, all right, there’s an opportunity here,” said Miller.

“Let’s start something up. If I’m going to create a medical practice, no one wants to go to the doctor, that’s the last place we all want to go.”

He faced his own battle with low testosterone and the frustrating complexities of traditional hormone care. He chose to build something superior rather than settle for the standard. The idea turned into a franchise that is now transforming how men approach performance, recovery, and confidence.

 

A Clinic That Doesn’t Feel Like a Clinic

There are no paper gowns or stiff waiting room chairs at a Gameday Men’s Health facility. The space is designed to resemble a modern sports lounge, with comfortable seating, relaxed energy, and treatment rooms that do not feel like a medical exile. It’s designed for men who want to take care of themselves without having to navigate judgment, bureaucracy, or a slow turnaround.

The brand has become known for its same-day testing, walk-in appointments, and personalized treatment plans. Gameday is a place where men can get answers about their bodies without having to wait months, whether you’re a weekend pickup game warrior or still chasing the edge you once had. The services cover a wide range of performance spectrum:

• Testosterone optimization

• Erectile dysfunction therapy tailored to individual needs

• Shockwave therapy for recovery or injury relief

• Weight management

• Vitamin and peptide injections that support energy and focus

Gameday sees aging as a performance curve that can be reversed instead of an inevitable decline.

Built With Athletes, Not Just for Them

What has helped catapult the brand’s growth is the credibility it gains from professional athletes who see recovery as a way to survive in their careers. NASCAR champion Kyle Busch candidly discusses how optimizing his wellness has impacted his performance. Ryan Sheckler, a skate icon, connects with Gameday’s focus on blending physical and mental resilience. The voice of Luke Rockhold, who has pushed the limits of strength and understands the cost of disregarding bodily warning signs, is added by someone who has pushed the boundaries themselves.

Even the Professional Bull Riders’ Wildcatters, a group living at the edge of stress, trauma, and adrenaline, rely on Gameday as their ‘Performance and Recovery Partner’.

The Grass League, due to Gameday’s expanding ties to golf culture, is an example of how competition can quietly simmer under mellow exteriors. It’s crucial to realize that performance is not solely influenced by speed or knockouts. The way many men approach work, family, and every long walk down a par-5 fairway reflects their sense of self-actualization.

A Different Kind of Men’s Health Movement

Men used to shrug off low testosterone as something they had to accept in hushed tones. That stigma is disappearing quickly. Gameday has tapped into a shift: men are seeking answers rather than excuses. They desire to be present in their lives, not dragged along by fatigue or declining confidence. Optimizing culture and wellness trends will constantly be scrutinized by critics. People listen to someone like Busch, who has spent his entire life measuring fractions of improvement, who believes the change is real and worth it.

“I’m always looking for ways to stay ahead — physically and mentally,” he has said of his experience. “Gameday’s approach to men’s wellness has made a real difference in my energy and performance. It’s something I trust and rely on.”

Gameday’s expansion is due to the trust of both athletes and everyday men. One athlete-turned-entrepreneur’s personal struggle is leading to a quiet revolution in men’s health that doesn’t seem to be slowing down any time soon.