Michelle Obama & Stephen Curry Join Forces to Launch PLEZi Hydration — A Smarter Way to Rehydrate
PLEZi Nutrition, the Public Benefit Company founded by Former First Lady Michelle Obama, is making a comeback in the beverage industry. The company has introduced PLEZi Hydration, a brand new sports drink that is created with specific ingredients, refreshing flavors, and a commitment to a healthier way of life. PLEZi Hydration, created in collaboration with Stephen Curry, a four-time NBA Champion, promises to set the standard for sports drinks with a strong flavor, zero added sugar, and essential nutrients for active bodies. Stephen and his wife, Ayesha Curry, who serve as co-founders and brand ambassadors, are now officially partners at PLEZi Nutrition. The Currys were instrumental in shaping the drink’s formulation, packaging, and marketing, bringing their commitment to health and wellness to the forefront.
“I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” said Stephen Curry. “We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.”
The creation of PLEZi Hydration was focused on promoting performance and recovery, without the excess sugar and artificial additives common in sports drinks. Highlights include:
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2x the electrolytes* to support performance
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Half the sugar* of leading brands
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7x the potassium to aid muscle recovery
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No added sugar or artificial sweeteners
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Less sodium* for better electrolyte balance
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Full daily dose of vitamin C to boost immune health and support muscle repair
“At PLEZi, we’re always thinking about how we can change the game when it comes to nutrition,” said Obama. “That’s why we’re thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don’t.”
Beyond Hydration — PLEZi’s Expanding Lineup
PLEZi Nutrition is expanding on the early success of PLEZi FiZZ, a fruit juice-based carbonated drink that is low in sugar and high in fiber. It provides a healthier alternative to traditional sodas. With the launch of PLEZi Hydration, the brand is taking a bold step towards reshaping the sports drink category, delivering hydration that is just as smart as it is satisfying.
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