Kaleena Smith Signs Historic NIL Deal with Adidas, Becomes First High School Athlete

High school basketball sensation Kaleena Smith has become the first athlete to sign an NIL (Name, Image, and Likeness) deal with sporting giant Adidas, making her a groundbreaking. Candace Parker, the WNBA legend and Adidas Women’s Basketball president, announced that 15-year-old Ontario Christian High School student is the latest member of the Adidas family.

Her name is being whispered in arenas she hasn’t even played in yet.

Welcome Kaleena Smith to the adidas Basketball family. pic.twitter.com/2BhIpHRM2t

— adidas Basketball (@adidasHoops) November 14, 2024

Smith, who has already become known as one of the most promising young players in the game.

Joins Adidas-sponsored athletes in a significant moment in the brand’s commitment to expanding the game of basketball, especially for women. The Class of 2027‘s top prospect is widely believed to be the sophomore player and has been recently added to the 2024 USA Women’s U17 National Team. In addition to her impressive accomplishments, she was also recognized as the 2023-2024 MaxPreps National Freshman of the Year.

“I embrace any opportunity to challenge myself and improve my game, and I believe that’s what has fostered the confidence and skill I have on the court,” Smith shared in a statement. “I’m blessed to be part of something Candace is creating and to get to do that with a brand like adidas who is taking a different approach to help grow the game for players like me. Plus, I’m really excited to get to rock the Harden sneakers this season.”

The growth of women’s basketball has always been Parker’s concern, and she expressed her excitement over Smith’s partnership with Adidas.

“When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena. Not only is she a tenacious competitor on the court, she’s also someone who understands what’s required off it and is committed to putting in the work. We couldn’t be prouder to welcome her to the sisterhood of talented women who make up adidas Women’s Basketball.”

Adidas will sponsor Smith’s high school and AAU (Amateur Athletic Union) teams as part of the deal, strengthening their commitment to fostering young talent. Smith’s AAU team is now part of the prestigious 3SSB Circuit, which features some of the top young athletes in the nation, as part of the partnership.

This deal is significant, not just for Smith but also for the future prospects of NIL women’s sports. Parker’s leadership at adidas Women’s Basketball is showing its commitment to supporting young athletes like Kaleena Smith and ensuring that women’s basketball continues to grow at every level.