Jaylen Brown Launches 741 Brand, Pioneering Athlete Ownership

NBA Finals MVP and Boston Celtics star Jaylen Brown has officially launched his debut performance brand, 741, marking a bold new chapter in his career both on and off the court. The company’s press release stated that Brown rejected more than $50 million in endorsement deals from major sneaker companies in order to maintain full ownership and creative control over his own brand.

The products will be available for pre-order on www.741performance.com starting October 22, 2024, both online and at select retailers.NBA Finals MVP and Boston Celtics star Jaylen Brown has officially launched his debut performance brand, 741, marking a bold new chapter in his career both on and off the court. The company’s press release stated that Brown rejected more than $50 million in endorsement deals from major sneaker companies in order to maintain full ownership and creative control over his own brand. The products will be available for pre-order on www.741performance.com starting October 22, 2024, both online and at select retailers.

The name 741 has a significant personal meaning for Brown, who has a long history of being connected to the numbers 7, 4, and 1. These numbers represent spiritual awakening, hard work, and new beginnings, respectively. These are values that Brown holds dear and that align with his decision to forge his own path in the sneaker industry.

“741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership,” Brown explained.

Brown’s goal with 741 is to shake up the sneaker and apparel industry with four key goals. The brand is committed to producing products that are technologically advanced and performance-driven, without making any compromises on design or functionality. Second, 741 introduces a new economic model for endorsed athletes, giving them more ownership and control of their brands instead of the traditional endorsement path. The brand will ensure accessibility by offering high-performance products at affordable prices. 741 will open doors for professionals from underserved communities to pursue careers in all areas of performance and fashion retail.

Brown made a bold decision to reject over $50 million from sneaker giants and retain full creative control, recognizing it as a necessary step in creating a lasting legacy.

“Ownership and value are what’s important for the next generation of athletes. It’s time to think different and be different… to create new ideas,” Brown shared. “We need to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.”

Brown revealed that Kobe Bryant, an NBA legend, inspired him to start his own brand. Bryant had been preparing to launch his own independent sneaker line before his untimely passing, a vision that deeply resonated with Brown, a longtime admirer.

“Kobe’s journey taught me about being fearless and pushing sports, along with society, to new heights. That’s the mindset I’m bringing to 741,” said Brown.

After signing one of the largest contracts in NBA history, Brown’s announcement during the Celtics’ Media Day was a highlight of the event, making the launch timely. Brown’s new venture with 741 is a sign of his ambition to revolutionize the sports business and empower both athletes and communities, while still excelling on the court.