James Harden Shares How $500K Investment in BodyArmor Turned into $20 Million

James Harden appeared on the Earn Your Leisure podcast and told an incredible story about his early investment in BodyArmor, which ultimately resulted in a massive return. In a candid conversation, Harden shared how Kobe Bryant’s influence prompted him to invest $500,000 in the sports drink company, which would ultimately turn into $20 million.

Harden remembered how Lance Collins, the owner of BodyArmor, reached out to him about the opportunity.

“Lance Collins, who owns BodyArmor, told me I was in with him early, along with Kobe,” Harden explained. “I saw what Kobe did with it, and it was crazy.”

Harden’s $500K investment was significant, but it was Kobe Bryant’s dedication to the brand that really left an impression. Harden stated that Bryant made an even larger investment, approximately $8 million, that ultimately grew to a staggering $400 million.

“Kobe, if I’m not mistaken, put in $8 million and turned it into $400 million,” Harden said. “That’s hip-hop, you know? When 50 said Coca-Cola bought the Pavilion, that’s literally what happened.”

The power of early investing in promising companies was taught to Harden by this successful investment, which became a turning point. The impact was not solely due to the financial reward. Relationships and trust in business were crucial lessons.

“Lance came back to me and said, ‘You were one of the early investors in BodyArmor. I’ve got this new opportunity,'” Harden continued.

Lance Collins, who has a proven track record in the beverage industry, including building and selling Core Water, has now focused on other ventures.

“Lance is a beast. He’s built up drinks like Core Water and sold them. He has relationships with Pepsi, Coca-Cola, and more. Now he’s got Zen Water, Recover 180, and even Kasa AO Tequila. He’s killing it.”

Collins’ ability to recognize and seize opportunities has proven invaluable, and Harden was quick to see that the same formula that led to the success of BodyArmor could be applied to other brands.

“He offered me the chance to invest in another brand. And it’s all about relationships,” Harden explained.

Harden recollected his time with BodyArmor and acknowledged the long-term commitment necessary for success.

“With BodyArmor, it took Lance about 10 years to get to where it’s at,” he noted. “But now with Recover 180, he knows what he’s doing. We’re not wasting time.”

The power of strategic investments and the importance of surrounded by individuals who know how to build and sustain successful businesses are highlighted by Harden’s story. The NBA star has been shaped by Kobe Bryant’s mentorship and Lance Collins’ entrepreneurial expertise, which have taught him valuable lessons in business that extend far beyond basketball.

Harden’s savvy extends beyond the basketball court, as evidenced by his growing track record in investments and partnerships and his growing influence in the business world.