Jamaican Track And Field Star Shelly-Ann Fraser-Pryce Launches New Hair Care Line ‘AFIMI’

Jamaican track and field star Shelly-Ann Fraser-Pryce is making waves with the launch of her new hair care line, AFIMI. The line comprises all-natural, plant-based products, including conditioner, shampoo, hair serum, styling cream, and scalp balm. Fraser-Pryce’s entrepreneurial spirit and love for hair make this latest venture a testament.

Olympic champion Shelly-Ann Fraser-Pryce has launched a new business called ‘AFIMI,’ offering an all-natural plant-based line of hair products, including conditioner, shampoo, hair serum, styling cream, and scalp balm. 👏

She’s means business on AND off the track pic.twitter.com/ItDnqQiMl2

— RoriDunk (@FitzDunk) July 30, 2024

Fraser-Pryce, a three-time Olympic gold medalist, has been a trailblazer in athletics. Her hair has consistently been her way of expressing her vibrant personality and Jamaican pride, making bold statements at various championships and Olympic Games. AFIMI is allowing her to share her love for hair with the world.

Jamaica’s rich resources and welcoming essence inspire the AFIMI line, with every ingredient naturally sourced from the earth to enhance natural beauty. Fraser-Pryce’s Instagram post shows how versatile her products are, with her in various hairstyles like braids, lace front wigs, and more.

“Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”

As Fraser-Pryce prepares for her last Olympic Games, fans eagerly await her performance on the track and the stylish hairstyles she will sport in Paris. Her influence extends beyond athletics as she continues to inspire and empower with AFIMI.