Jalen Green Stars in Bold New Calvin Klein Campaign

Jalen Green is no stranger to the spotlight, but his latest appearance has nothing to do with what happens on the basketball court. The newly minted Phoenix Suns guard is the face of Calvin Klein’s Fall 2025 men’s campaign, and the bold visuals are already turning heads across the internet.

The campaign, shot by acclaimed photographer Gordon von Steiner, features Green modeling pieces from Calvin Klein’s signature underwear and denim collections. In the striking series, the 23-year-old star is seen walking through gritty city streets before transitioning to a rooftop basketball court. Another standout moment captures Green in a sauna sequence, where he strips down to reveal a pair of black Calvin Klein briefs — a shot that quickly became a favorite among fans.

Social Media Frenzy

The response online has been nothing short of electric. Within hours of the campaign launch, Calvin Klein’s Instagram post featuring Green racked up thousands of comments and reactions. Fans flooded the comment section with fire and heart-eye emojis, praising both the visuals and Green’s confidence.

One fan gushed, “DOPE AF!! Fav NBA player.” Another joked, “Bout to go buy some CK underwear now.” Even celebrities joined in on the hype, with Draya Michele dropping a comment that read, “Icons only !!!!” alongside a string of flame emojis.

The attention underscores how athletes are increasingly crossing into the world of fashion, expanding their influence beyond sports.

Green on the Collaboration

For Green, this campaign is more than just a career milestone — it’s the realization of a personal dream. In a statement to WWD, he explained how Calvin Klein’s signature styles have always been part of his life.

“It’s always been a dream of mine to work with Calvin Klein – their underwear and jeans have always been staples in my wardrobe, helping me stay comfortable and put-together between practices, games, and my downtime,” Green said.

He added, “This shoot let me channel my passion for basketball and the confidence and empowerment that the brand has always stood for.”

A New Chapter On and Off the Court

The campaign also comes at a pivotal moment in Green’s career. Earlier this summer, his tenure with the Houston Rockets came to an end after the team traded him and Dillon Brooks to the Phoenix Suns in exchange for Kevin Durant and Clint Capela.

Now entering a new chapter both professionally and personally, Green seems poised to make his mark not only in the NBA but also in the fashion world. With Calvin Klein’s global platform and Green’s rising star power, this collaboration represents a fusion of sports, style, and culture that resonates far beyond the basketball court.

As the campaign continues to roll out across Calvin Klein’s platforms, one thing is clear: Jalen Green is redefining what it means to be a modern athlete — one confident enough to command attention in both his jersey and his briefs.