Jake Paul Joins Dog Haus as Investor, Plans Texas Expansion Before Tyson Fight

Jake Paul, a well-known YouTuber and boxer, has partnered with Dog Haus, a fast-growing restaurant chain to make a strategic business move. Ahead of the upcoming boxing match between Paul and Mike Tyson at AT&T Stadium on November 15.

Paul went to his Dog Haus franchise in Arlington, Texas to increase visibility and rally supporters for his new venture.

Dog Haus in Pasadena, California announced in October that Paul had invested in it, which includes both a franchisee and board seat. At the Arlington event, Nakisa Bidarian, Paul’s manager, underlined his unwavering commitment to his athletic career. Paul’s business ventures will be selected, with Bidarian emphasizing the focus on only three key brands.

“There are three brands that he has personal equity in and is fully invested in,” Bidarian said. “No. 1 is Bettor Sports, our sports betting company; No. 2 is W, a men’s personal care line integrated into our Dog Haus stores; and now No. 3 is Dog Haus.”

The partnership with Dog Haus goes beyond just an investment. Paul has agreed to a 25-unit franchise agreement, with the intention of opening four restaurants in Dallas, Houston, and San Antonio in Texas, before expanding to Florida and Puerto Rico. Paul’s creation of a signature sauce was a nod to his personality.

El Gallo (Spanish for ‘The Rooster’) is the name of the Dog Haus menu, specifically for their chicken tenders, according to Dog Haus co-founder Andre Vener, who was also at Sunday’s event.

Dog Haus plans to host ‘Fight Night Haus Parties’ at locations nationwide on November 15, with Paul’s investment, to promote the upcoming boxing match.

Known for its chef-inspired menu and a wide range of offerings — including hormone- Dog Haus is a favorite among sports bar fans for its antibiotic-free hot dogs, sausages, Black Angus beef burgers, fried chicken, and plant-based options.

Jake Paul states that he is equally passionate about his partnership with Dog Haus, “I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level. I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”

The CEO of Dog Haus, Michael Montagano, sees the partnership as a perfect match for the brand’s objectives.

“When a once-in-a-generation talent reaches out and says he wants to work with you, you take notice!” Montagano said. “Our relationship with Jake really has very little to do with his celebrity. It’s about his dynamic personality, relentless drive, and the fact that he has revolutionized the way we communicate — all of which align perfectly with our brand’s ethos. So this is just the beginning. We’re excited to partner with Jake and Nakisa, proven game-changers and promotional geniuses, in taking Dog Haus to an unprecedented level.”

Dog Haus’s alliance with Jake Paul shows a fresh, influencer-driven approach to marketing and customer engagement as it continues to expand and build its presence nationally. The partnership will have a significant impact both in the restaurant industry and the greater entertainment industry due to Paul’s charisma and promotional expertise.