Jahmyr Gibbs Joins Jordan Brand’s Growing NFL Roster
Jordan Brand made an official announcement on Friday morning that Jahmyr Gibbs, running back for the Detroit Lions, will be joining their impressive NFL athlete roster. A press release and celebratory social media posts were used to announce the news, which marks a new chapter in Gibbs’ career both on and off the field.
In a statement, Gibbs spoke about how it was an honor to join the iconic brand.
“It’s an honor to be part of the Jordan Brand. Growing up, you see that Jumpman and know it means something. Now I get to wear it and bring my own edge to the legacy. I’m locked in and ready to represent everything the brand stands for – speed, grit, and greatness,” said Gibbs.
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Teammates, fellow athletes, and fans were filled with excitement when the announcement was made, as they saw Gibbs as one of the league’s most promising young players.
The timing of this partnership makes it particularly noteworthy. Despite Jordan Brand’s announcement this week, the deal was actually completed months ago. On March 20, 2025, Gibbs, 23, signed his contract with Jordan Brand on his 23rd birthday. The Pro Bowl running back’s milestone was not solely about celebrating another year of life—it was also about establishing his place in a legacy that was tied to greatness. The Instagram caption of the brand perfectly captures the moment: “There’s no answer for this problem. Welcome to the family, @.jah1..”
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Gibbs’ entry into the NFL has made a significant impact. A first-round draft pick from Alabama, he wasted no time showcasing the same explosiveness that defined his college career. Gibbs was a member of Nike’s team during his college and early professional careers, wearing the Swoosh and racking up accolades, including two Pro Bowl appearances in his first two seasons. He established himself as one of the NFL’s most dynamic running backs in 2024 by tying for the NFL lead in rushing touchdowns. Gibbs sees moving from Nike to Jordan Brand as a transition rather than a departure, as both are part of NIKE, Inc. Umbrella. The continuity ensures that he stays connected to the company that has supported him since his Alabama days, while still enhancing his profile with the Jumpman logo.
Gibbs will likely wear exclusive Jordan Brand cleats, apparel, and lifestyle products during the NFL season, which could stir up excitement both on social media and in locker rooms around the league. Jordan Brand is highlighting the company’s ongoing strategy of aligning itself with the next generation of NFL stars by adding Gibbs. Much like the brand has done with NBA athletes, the move ensures its presence extends well beyond basketball into the wider sports and culture landscape.
For Gibbs, the partnership is both a recognition of his achievements to date and a signal of the expectations placed on his future. As the Lions look to build on their recent success, Gibbs will be central to their offense—and now, central to Jordan Brand’s NFL marketing strategy. With his electrifying style of play and growing cultural presence, Jahmyr Gibbs embodies the Jumpman ethos: speed, strength, and a relentless drive to be the best.
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