Hennessy & LeBron James Launch ‘Hennessy Limited Edition’ Cognac Bottle

Hennessy Limited Edition by LeBron James V.S. bottle is the first collaboration between Hennessy, the world’s leading cognac brand, and basketball icon LeBron James. As of September 30, 2024, this partnership brought together excellence and creativity, both renowned for creating an unpredictable and dynamic offering for fans and the industry. Hennessy’s deep connection to basketball culture and commitment to celebrating the sport beyond the game has long been admired by LeBron James, whose influence is evident on and off the court. Reflecting on the collaboration, James shared his excitement:

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” says James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

LeBron James’s impact on sports and culture is acknowledged through striking and vibrant designs in the limited-edition bottle. The bottle and gift box feature a bold portrait of James in purple and orange. The iconic Hennessy Bras Armé emblem transforms into a sleeve that honors LeBron, intertwined with his crown symbol. The V.S. blend inside the bottle, renowned for its bold yet smooth character, has not changed, remaining one of the most beloved cognacs worldwide.

 

Hennessy U.S. Antoine Varlet, Senior Vice President, shared the brand’s enthusiasm for this significant collaboration:

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship. LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration; it’s a statement about what’s possible when two cultural icons come together.”

LeBron James contributed his creative flair to a redesigned Hennessy Margarita cocktail and the stunning bottle design. His version uses Hennessy V.S., lime juice, and orange liqueur.

Orange juice and agave syrup create a refreshing twist, inspired by his recent experience at the Maison in Cognac, where he explores the versatility of Hennessy and how it is enjoyed beyond traditional neat servings. Hennessy’s ‘Made for More’ campaign emphasizes how Hennessy elevates any occasion, and this cocktail is a perfect match. Hennessy’s website contains the complete recipe.

The U.S. has the chance to own the ‘Hennessy Limited Edition by LeBron James V.S. and a number of other markets worldwide. A limited-edition V.S.O.P bottle will be made available internationally in certain regions. Through this collaboration, which celebrates excellence and innovation, Hennessy and LeBron James fans can experience an unforgettable blend of craftsmanship and style.