Hasbro & Amazon Host Family-Friendly “Game Zone” Pop-Up in Dallas With Paige Bueckers

For a weekend, Hasbro Game Zone, a free pop-up event celebrating the company’s beloved classics and latest releases, will bring nostalgia and excitement to Dallas thanks to a collaborative effort between Hasbro and Amazon. Taking place on Saturday, November 8 and Sunday, November 9, at The Shops at Park Lane, the interactive event promises a memorable family experience filled with games, treats, and star appearances.

Paige Bueckers and Maddy Siegrist, who are women’s basketball superstars, will make a special appearance this weekend. Saturday, November 8, from 12:00 to 1:00 p.m., the dynamic duo will be taking part in a massive version of Hasbro’s latest hit game, CONNECT 4 Frenzy, and fans can catch them doing it.

“I grew up playing Connect 4, so teaming up with Hasbro and being a part of Connect 4 Frenzy is a full-circle moment for me,” said Bueckers. “I’m excited for family and friends to play a game that’s fun and competitive.”

In addition to celebrity gameplay, attendees can engage in interactive experiences that bring Hasbro’s most iconic titles to life. Playing classics such as HUNGRY HUNGRY HIPPOS, GUESS WHO?, and OPERATION will be available for guests, as well as newer fast-paced games like BOP IT, BOP IT Xtreme, and REBOUNCE. Giant, super-sized versions of CONNECT 4 Frenzy, Priorities, Scrabble, and Battleshout will also be featured for a larger-than-life gameplay experience.

The Candy Land-inspired treat station is open to visitors and provides a variety of colorful, pre-packaged confections that embody the spirit of the classic board game. At the event, fans can snap photos with Hasbro’s most beloved characters and immerse themselves in interactive photo zones featuring immersive backdrops. For those hoping to take home a piece of the fun, exclusive giveaways will be held throughout the weekend — including CONNECT 4 Frenzy games autographed by Paige Bueckers, given to a few lucky attendees at random. The Hasbro Game Zone is open to the public and free to attend from 11:00 a.m. to 5:00 p.m. each day. Everyone—families, fans, and gamers of all ages — is encouraged to participate in this playful celebration of creativity, competition, and connections.

For more details and to explore the games featured at the event, visit the official Hasbro Games brand store on Amazon