Flau’jae Johnson, a basketball star at LSU, is proving that her impact is not just on the court. On March 14, 2025, Experian, a global data and technology company, announced that Johnson would be the spokesperson for a pioneering initiative that aims to alleviate the financial burdens of 5,000 Louisiana families. Rising concerns over record-high consumer debt have sparked the partnership that will erase $5 million in debt and help struggling families regain their financial stability.

According to the U.S. Census Bureau, Louisiana ranks among the states with the highest poverty rates in the country, which makes this initiative particularly significant. Johnson, a junior business major at LSU and one of the most influential NIL athletes, is a junior.

Her platform will be utilized to promote financial literacy, share personal experiences, and encourage young people to take control of their financial futures.

 

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“Bigger Than Basketball”

An Experian commercial featured Johnson sharing her passion for financial empowerment.

“You know what’s bigger than basketball? Financial empowerment. Finances are tough, and Experian is helping the next generation pursue their dreams. … Money isn’t everything, but you need it to live a good life. The Experian app can help you save time and money, build your credit, and help you gain more knowledge in finances.”

Johnson’s sentiments were echoed by Experian’s Consumer Services President, Dacy Yee, who highlighted the importance of unmanageable debt in preventing families from achieving their goals.

We hope this debt relief and access to Experian tools will help beneficiaries in Louisiana move toward a healthier financial future.”

A Winning Partnership

In addition to the initial $5 million in debt relief, Experian will forgive an additional $100,000 in consumer debt for each LSU victory in the upcoming 2025 NCAA Women’s Basketball Tournament, up to a total of $500,000. Johnson, who is scheduled to play for the LSU Tigers against San Diego State on March 22, sees this initiative as an opportunity to motivate communities while pursuing another national championship.

“It’s hard to create a winning financial game plan when you are blocked by debt,” Johnson said. “I am excited to partner with Experian to empower families in the state and across the country so they can become financial champions of their future.”

Beyond Basketball: Building Generational Wealth

While dominating on the court, averaging 18.9 points per game this season, Johnson has also positioned herself as a financial role model. In October 2024, she became famous for buying 20 acres of land, which was added to her earlier land acquisition in Savannah, Georgia, her hometown.

“Owning 20 acres at [the age of 20] is proof that with vision and hard work, we can break boundaries and build the future we dream of,” Johnson shared at the time.

This initiative with Experian is about more than just debt relief for Johnson; it’s about empowering young people, particularly athletes, to manage their financial lives.

Final Thoughts

Flau’jae Johnson is already making a significant contribution, not only to women’s basketball but also to financial education and generational wealth building, at the age of 21. With this Experian partnership, she’s ensuring that thousands of families in Louisiana get a fresh financial start, proving that her influence is just as powerful off the court as it is on it.