Applebee’s Grill + Bar is getting ready for the football season with a newfound energy. Applebee’s is celebrating its debut as the Official Grill + Bar Sponsor of the National Football League (NFL) with impressive offers and experiences. It has something unique for every football fan, whether they’re cheering on their favorite team at home or watching the game with friends.

50 Cent Boneless Wings and $10 NFL Bucket Cocktails

Applebee’s is offering its iconic Boneless Wings for just 50 cents each, available for both dine-in and To-Go orders to mark the start of the season. But that’s not all! Fans can also enjoy new $10 NFL Bucket Cocktails, served in buckets featuring logos of all 32 NFL teams, making it the perfect game-day drink.

Joel Yashinsky, chief marketing officer at Applebee’s, shared his excitement for the season: “There’s no better way to celebrate the return of football season than with America’s Favorite Boneless Wings for only 50 cents and our NEW $10 NFL Bucket cocktails. During the off-season, we’ve been training to give our guests unbeatable offers and experiences – such as our Club Applebee’s Super Bowl Sweepstakes! Plus, our new integrated advertising campaign features some of the league’s biggest stars. We’re just getting the game started at Applebee’s!”

Applebee’s Super Bowl Sweepstakes

Football fans have much to look forward to besides great food and drinks. Applebee’s is allowing superfans to win a trip for two to Super Bowl LIX in New Orleans on February 9, 2025, through  Applebee’s Super Bowl Sweepstakes. From September 3, 2024, to January 5, 2025, new and current Applebee’s members can enter the sweepstakes by making purchases of $10 or more in-person or online. The excitement comes from weekly prizes that are also up for grabs.

Star-Studded Advertising Campaign

Applebee’s is elevating its relationship with the NFL with a new advertising campaign that features some of the league’s top players. The list includes Head Coach Dan Campbell of the Detroit Lions, Saquon Barkley, who runs for the Philadelphia Eagles, and Brock Purdy, a quarterback for the San Francisco 49ers. The campaign, which begins airing today, highlights these NFL icons as they join ‘Team Applebee’s,’ showcasing their skills both on and off the field.

PRE-SEASONING: An Applebee’s Training Camp

Pre-SEASONING: An Applebee’s Training Camp is a 6-part weekly mini-series launched by Applebee as part of its NFL-themed offerings. Starting on September 5, Applebee’s social channels will stream a documentary-style series that follows Purdy, Barkley, and Coach Campbell as they overcome the challenges of becoming a part of Applebee’s dining dynasty. A behind-the-scenes look into the highs and lows of these NFL stars as they learn what it takes to serve up the Good in the Neighborhood is provided by Grey New York.

“We’re proudly serving up the NFL to our guests both in restaurants and online,” said Yashinsky. “While Applebee’s is home to all occasions, this social video series is a first, and we know our guests are going to have just as much fun watching as we had making it. Brock, Saquon, and Dan were amazing partners – and Coach Campbell’s acting skills are second to only his coaching prowess!”

New Line-Up of Limited-Time Cocktails

Applebee’s has introduced a new line-up of $10 cocktails in NFL-themed buckets to keep the celebration alive all season. Fans can choose the Captain’s Kickoff Bucket, a Bahama Mama that uses Captain Morgan Spiced Rum, or the M.V. Tea Bucket.

Applebee’s most valuable long island iced tea, made with Smirnoff Vodka, Captain Morgan Spiced Rum, Crown Royal Canadian Whisky, triple sec, and premium lemon sour, is served with Pepsi. In addition, Applebee’s is offering a $5 strawberry-infused Sangria, which includes Barefoot Moscato, strawberry, pineapple juice, and Starry lemon-lime soda, along with Smirnoff Vodka, and is served in their famous Mucho glass.

Join the Action at Applebee’s

Applebee’s has everything you need to make this NFL season memorable, whether dining in or watching it at home. To locate your local Applebee’s or place an order for delivery or pick up, visit Applebees.com or download the Applebee’s mobile app.

 

This football season, prepare to score big with Applebee’s!