The streaming service’s newest commercial campaign features Seattle Seahawks wide receiver DK Metcalf bringing his charismatic personality to the small screen. The humorous ad, developed with the help of creative agency Known and production company Riverside Entertainment, will be aired on social media and various digital platforms during NFL games.

A Comedic Dream Team

Metcalf is joined by actor Charlie Day, best known for his outrageous antics in ‘It’s Always Sunny in Philadelphia.’ The unlikely pair showcases Hulu + Live TV’s unique blend of live sports and on-demand content, bringing laughter and entertainment to the commercial.

A Growing Roster of Athlete Endorsers

Hulu + Live TV has consistently partnered with top athletes in different sports to promote its brand. Earlier work has spanned the years, with NBA stars Jimmy Butler, Joel Embiid, Devin Booker, Damian Lillard, Giannis Antetokounmpo, Ja Morant, and LaMelo Ball being some notable collaborators. Jalen Hurts and Baker Mayfield, baseball legend Tom Brady, Yankees’ Aaron Judge, and WNBA’s Skylar Diggins-Smith have also been part of the streaming service’s collaborations.

Metcalf’s Expanding Entertainment Portfolio

Metcalf’s partnership with Hulu + Live TV follows his March signing with SMAC Entertainment. The agreement aims to explore new business ventures in the entertainment media area, including film and TV productions, endorsements, licensing, and partnerships. Metcalf has endorsement deals with well-known brands, including Oakley, Gatorade, Lululemon, TCL, and Therabody.

Why It Matters

The streaming service’s commitment to innovative marketing and brand awareness is evidenced by its strategic partnerships with athletes and entertainers. The popularity of sports and entertainment allows Hulu + Live TV to effectively reach a large audience, showcasing its extensive live sports offerings and content library.

What’s Next

As the NFL season gets warmer, fans can expect to see Metcalf and Day’s hilarious commercial during games and on social media platforms. With its impressive roster of athlete endorsers and entertaining advertising campaigns, Hulu + Live TV continues to establish itself as a streaming industry leader.