Dallas Wings Guard Jacy Sheldon Lands Signature Shoe Deal With Holo Footwear
Jacy Sheldon, a rising star for the Dallas Wings, is already making a name for herself in the WNBA. Now, she’s preparing to make her mark in sports footwear. Sheldon is getting ready to release her signature shoe as she adjusts to the challenges of her first season. Sheldon will be the next athlete to wear Holo Footwear’s signature shoes, a rising star in the athletic shoe industry. The partnership resulted from Holo’s 2023 debut, which drew attention after the company signed Cleveland Cavaliers guard Isaac Okoro. Holo’s determination to empower women in sports and expand its presence in the market led to the decision to partner with Sheldon.
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Holo Footwear’s president, Yuri Vega, discussed the company’s decision to collaborate with Sheldon, “From the very first interaction, it was clear that Holo not only talks about their core values of family, loyalty, grit, purpose, leadership, and being fearless, but they live it,” Sheldon shared with Footwear News. “This alignment of values with my own mission of making a difference on and off the court made it a perfect match.”
Holo Footwear and Sheldon’s collaboration is on the brand’s presentation of a prototype with a deeply personal touch.
The words ‘Don’t ever give up,’ a quote from Sheldon’s sister Emmy, who has Down syndrome, were prominently displayed on the shoe’s strap. Sheldon was drawn to this gesture because it captured her personal journey and commitment to overcoming challenges, perfectly reflecting her values.
Fans await the official release of her signature shoe as Sheldon continues to wear Holo player exclusives this season. Holo Footwear will launch the Sheldon line with the 2024 WNBA season, announcing a fresh and innovative addition to the footwear market.
Through this partnership, both Sheldon and Holo Footwear are making significant progress. Sheldon can expand her influence beyond the basketball court, furthering her mission of making a difference in the world. Holo has a chance to strengthen its presence in the competitive athletic shoe industry while emphasizing the importance of supporting women in sports.
As Jacy Sheldon navigates her rookie season with the Dallas Wings, she does so with the support of a brand that believes in her potential as an athlete and a role model. What promises to be a remarkable career in the WNBA is only made more exciting by the anticipation surrounding her signature shoe line.
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