Business
Paige Bueckers Eyes Future Sponsorships That Reflect Strategy and Savvy
Paige Bueckers is constructing not just a basketball legacy, but also a blueprint for modern athlete branding. Her NIL deals with major brands...
Bobby Wagner Joins Seattle Storm Ownership Group, Strengthening Commitment to Women’s Sports and Community Impact
The Seattle Storm, one of the WNBA’s most storied franchises, announced a significant addition to its ownership group: Super Bowl XLVIII Champion and...
Honey Bucket Partners with Mariners’ Cal Raleigh in “Big Dumper” Endorsement Deal
In a marketing match made in baseball heaven, Honey Bucket, the well-known portable restroom company, has announced a new endorsement partnership with Seattle...
Spindrift Partners with Patricof Co, Welcoming Star Athletes as New Investors in Landmark Deal
Spindrift Beverage Co. Inc., the pioneer of sparkling water made with real squeezed fruit, today announced a landmark partnership with Patricof Co, bringing...
STRIA SPORT has announced a multi-year partnership with Pickleball Star Gabe Tardio
Gabe Tardio is officially in a lane of his own. The 19-year-old pickleball phenom has signed a multi-year deal with STRIA SPORT, becoming...
Former College Athlete Santia Deck Launches First All-in-One Recruiting and NIL App for Overlooked High School Athletes
A groundbreaking new platform designed for athletes who are often overlooked in the recruiting process is being used by Santia Deck, a former...
Kevin Durant Acquires Minority Stake in PSG Through Strategic Partnership with Boardroom Sports Holdings
Paris Saint-Germain (PSG), one of the world’s most iconic football clubs and the reigning UEFA Champions League winner, is welcoming a new high-profile...
Tyrese Maxey Invests in Philadelphia’s Future with New Sports & Entertainment Venture, “Ballers”
Philadelphia 76ers star guard Tyrese Maxey is spending his offseason doing more than just working on his jump shot. According to Front Office...
Serena and Venus Williams Step into the Podcasting Arena with Bold New Series
Serena and Venus Williams are resuming their spotlight duties but are replacing their rackets with microphones now. Variety reports that the legendary tennis...
Kylian Mbappe Expands Horizons: From Football Superstar to Sailing Investor and Inspiration
Kylian Mbappe, renowned for his electrifying football performance, is now making waves beyond the sport. The French superstar has recently stepped into a...
