Aéropostale, a teenager retailer, has officially announced that 15-year-old soccer player Cavan Sullivan has been named its latest brand ambassador. As a midfielder for the Philadelphia Union, Sullivan is a rising star in Major League Soccer, launching his career on July 17, 2024. The brand’s emphasis on Sullivan’s flawless capture of the retailer’s signature youthful energy and style has enhanced its appeal to Gen Z shoppers.

 

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A Fresh Face for Aéropostale’s Trending Styles

Aéropostale stated that Sullivan’s natural ease and self-confidence were compatible with the brand’s casual yet trendy fashion ethos when they announced the partnership. “Partnering with Aéropostale is really cool because their style is trendy while also relaxed,” Sullivan commented. “I’ve always been into fashion that’s both trendy and easy to wear like their baggy jeans and varsity jackets.”

The new campaign featuring Sullivan showcases a variety of must-have pieces for the upcoming season. One of the standout items is Aéropostale’s viral Baggy Jeans, which are quickly becoming a back-to-school essential. These’ 90s-inspired jeans feature a comfortable, relaxed fit through a straight leg, making them a versatile addition to men’s and women’s wardrobes. The brand notes that the Baggy Jeans style is popular among teens and has become an adult street style.

Beyond the jeans, the campaign introduces other fashion-forward looks, including a varsity jacket, graphic tees, a cozy quarter-zip fleece pullover, and a barn jacket—one of “fall’s hottest trends,” according to Aéropostale. Each piece reflects Sullivan’s effortless blend of style and comfort, ideal for his busy life on and off the soccer field. “It’s awesome to represent a brand that connects with my vibe,” Sullivan said, “whether I’m hanging out with friends or heading to practice.”

Aéropostale’s Modern Appeal

Aéropostale is positioning itself as a top destination for trendy yet accessible teen fashion through this collaboration. Gen Z’s love for nostalgic “90s-inspired pieces has made the brand successful in tapping into its affinity for denim and fashion basics.

It is like wearing baggy jeans while continuing to update its offerings with fresh seasonal trends. Aéropostale’s modern makeover, which includes a partnership with young and dynamic athlete Sullivan, is part of its more comprehensive strategy to maintain connections with its core demographic. The retailer has been transformed significantly since it was taken out of bankruptcy by Authentic Brands Group, along with Simon Property Group and Brookfield Property Partners, in 2016. Today, Aéropostale operates over 350 international stores through licensing partners, in addition to its U.S. locations. and Puerto Rico locations and its online platform.

This collaboration is paving the way for Aéropostale to become a top destination for trendy yet affordable teen fashion. Thanks to their love for nostalgic’ 90s-inspired pieces, the brand has been able to tap into Gen Z’s affinity for denim and fashion basics.

Despite updating its offerings with fresh seasonal trends, it feels like wearing baggy jeans.

Aéropostale’s modern makeover, which involves a partnership with young and dynamic athlete Sullivan, is part of its larger plan to keep in touch with its core demographic. Since 2016, Authentic Brands Group, Simon Property Group, and Brookfield Property Partners have taken the retailer out of bankruptcy and undergone a significant transformation. Aéropostale operates over 350 international stores through licensing partners, in addition to its U.S. locations for operations, Puerto Rico locations, and its online platform.

A Partnership That Resonates

The evolution of the relationship between sports and fashion is marked by the appointment of Sullivan as a brand ambassador. The influence of young athletes like him, rising in prominence, extends far beyond the field, shaping trends in streetwear and lifestyle brands. Sullivan’s style is reflected in this partnership.

For Sullivan, this partnership is a reflection of his personal style. “Aéropostale has the clothes I’d wear to just hang out with my friends or head to practice,” he said.

This collaboration celebrates youth culture, confidence, and versatility, not just fashion. Aéropostale is set to keep its reputation as the go-to brand for teenagers worldwide, with Sullivan representing the next generation of athletes and influencers.